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Inhabit® · 1 day ago

Director of Unit Acquisition

Plano, TX

Full-time

Hybrid

Director/Executive

7+ years exp

Inhabit is a collective of tech forward companies serving the residential, commercial, and short-term rental industries. The Director of Unit Acquisition is responsible for driving unit growth across the iTrip franchise system through owner acquisition strategy and technology stewardship.

CommercialProperty ManagementResidentialSaaS

Responsibilities

Define and standardize owner acquisition best practices across iTrip, informed by real world STR experience

Develop scalable frameworks (messaging, value proposition, follow up cadences, objection handling, and signed agreement workflows) that increase conversion from homeowner leads to managed units

Pressure test and iterate playbooks using data from CRM and acquisition platforms to improve funnel health and conversion

Support market specific strategies based on competition, seasonality, channel mix, and owner behavior

Serve as iTrip’s primary business owner for unit acquisition technology and workflows, with deep operational ownership of Rentalz as the current primary acquisition platform; additional components may be added or evolved in the future

Build a deep understanding of capabilities, data models, roadmap, and deliverables across acquisition platforms and vendors

Ensure iTrip receives all services, data, reporting, and outputs addressed in active agreements with acquisition vendors

Partner with vendors to establish shared KPIs and performance metrics—lead volume, conversion rates, response time, cost per unit acquired, and ROI—for both franchisees and the vendor(s)

Evaluate program effectiveness and recommend optimization, expansion, or evolution of tools/vendors based on performance, cost, and market needs

Identify process improvements and maintain clear communication between organizations, with structured escalation paths when needed

Develop and deliver role specific training (corporate, Success Managers, franchise owners) focused on acquisition strategy, tooling, and execution

Create documentation, playbooks, and materials for Success Managers to train franchisees effectively

Coordinate cross functional readiness with Marketing, Revenue, and Operations to align campaigns, pricing, and acquisition motions

Host regular webinars, workshops, and roundtables to share best practices and case studies from top performing markets

Establish standardized franchisee KPIs for unit acquisition (e.g., lead response time, follow ups, sales activity, proposal rate, signed agreements, net unit growth)

Track performance data including calls, email/SMS touches, response time, pipeline stage conversion, and signed agreements

Report insights and provide targeted coaching plans for underperforming markets in partnership with Success Managers

Advise franchisees directly on acquisition tactics, owner messaging, and competitive positioning to accelerate portfolio growth

Optimize end to end acquisition processes and communication across the franchise system

Support rollout planning and phased onboarding for acquisition tools and programs

Monitor usage, adoption, and data integrity to ensure accurate reporting and accountability

Build dashboards and scorecards for ongoing KPI review; own the cadence of reporting to executive leadership and franchisees

Year over year growth in system wide managed units

Increased lead to unit conversion across franchisees

High adoption and effective utilization of current acquisition platforms (including Rentalz)

Standardized acquisition KPIs implemented system wide with clear reporting cadence

Positive franchisee feedback on acquisition support, tooling, and coaching

Qualification

Short term rental acquisitionOwner sales leadershipKPI definitionCRM tools experienceVendor partnership managementFranchise business modelAnalytical skillsStakeholder managementTrainingOnboardingData translationProcess improvementCommunication skillsPresentation skills

Required

7+ years of hands on experience in short term rental unit acquisition, property management growth, or owner facing sales leadership

Proven track record growing managed STR portfolios through homeowner acquisition, including direct exposure to owner sales conversations and signed management agreements

Background in program leadership, training, onboarding, or sales enablement at scale

Strong analytical skills and fluency in KPI definition, pipeline analysis, and conversion optimization

Excellent communication, presentation, and stakeholder management skills

Experience with CRM tools, dashboards, and reporting systems; ability to translate data into action

Vendor/technology partnership stewardship with a focus on outcomes and ROI

Experience in franchise or multi location business models

Familiarity with APIs, lead management workflows, and product operations

Experience evaluating or migrating acquisition tools/vendors while maintaining continuity of performance

Bachelor's degree required or equivalent experience considered