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april · 1 day ago

Senior Product Marketing Manager

New York, NY

Full-time

Hybrid

Senior Level

5+ years exp

april is seeking a Senior Product Marketing Manager to shape how embedded tax products are positioned, launched, and marketed to B2B target segments. This role will partner closely with various teams to drive product adoption while feeding market insights back into the go-to-market strategy.

Financial ServicesFinTechInformation TechnologyTax ConsultingTax Preparation

Responsibilities

Conduct market research and competitive analysis to inform product positioning, pricing strategies, and differentiation

Develop product marketing strategies that drive consideration and adoption

Own product messaging and positioning across all customer touchpoints and sales materials

Collaborate with Sales and Customer Success to develop product collateral, sales enablement materials, webpage optimizations, customer case studies, etc

Surface insights from post-sale adoption data to refine pre-sale messaging and go-to-market approach

Contribute to the development of plug-and-play marketing toolkits, templates, and playbooks that enable our partners to launch and scale effectively

Qualification

Product marketingMarket researchMessagingPositioningSaaS experienceFintech experienceStakeholder influenceComplex product understandingWriting skillsCross-functional collaborationCommunication skills