American University · 2 days ago
Digital Media & Content Creation Marketing Assistant (Student)
Washington, DC
Part-time
Onsite
New Grad
$18/hr - $20/hrAmerican University is seeking a part-time Marketing Assistant for its Washington College of Law Office of Strategic Communications & Marketing. The role involves planning, producing, and editing short-form video content for social media, contributing to content calendars, and supporting broader storytelling efforts.
Higher Education
Responsibilities
Planning, producing, filming, and editing short-form video content for social media platforms, particularly Instagram Reels, YouTube Shorts, TikTok-style content, and other channels
Developing upbeat, creative, trend-aligned video concepts that highlight the AUWCL experience, student life, faculty work, and major initiatives
Producing polished and professional videos for more formal or serious topics (e.g., events, academic programs, faculty interviews, and institutional campaigns)
Contributing to and helping manage a content calendar to ensure consistent, timely delivery of digital assets
Brainstorming new and innovative multimedia ideas that advance the law school’s strategic goals and resonate with target audiences
Repurposing and customizing content for a variety of platforms to maximize reach and engagement
Supporting social media planning and execution, including posting, analytics, and monitoring trends
Assisting with broader storytelling efforts, including writing captions, drafting short feature content, and capturing photography as needed
Attending events to gather video, photography, and real-time social media content
Other communication and marketing tasks as assigned
Qualification
Required
Must be a current American University student in good standing
Must have digital content samples (i.e. TikTok/Instagram reels)
Strong creative vision and demonstrated experience producing engaging short-form video content
Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or mobile editing apps such as CapCut)
Familiarity with social media platforms and trends, especially Instagram Reels, TikTok, and YouTube Shorts
Knowledge of the Microsoft Office Suite, CRMs, and digital content tools
Professionalism, reliability, strong attention to detail, and the ability to multitask in a fast-moving environment
Fast-paced, highly collaborative office with attendance at frequent (often weekly) events
This role includes both on-campus event coverage and independent creative production
Preferred
Photography and graphic design skills (including Photoshop) are a plus
Previous work in communications, marketing, or digital media is a strong plus
Company
American University
American University's historic academic strengths are rooted in social responsibility and our dedication to cultural and intellectual diversity.
Founded in 1893
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Rodrigo Yepez-Lopez
Co-founder of Legal Haven
Katie Benoit
Interim Deputy Athletic Director/Chief Operating Officer/Senior Woman Administrator
Recent News
News is my Business
2024-03-04
PR Newswire
2023-12-12
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