Gerdau North America · 1 day ago
Sr. Marketing Analyst
Jackson, MI
Full-time
Onsite
Senior Level
5+ years expGerdau North America is a leading company in the production of long steel in the Americas, with a focus on innovative growth and teamwork. The Sr. Marketing Analyst will support strategic initiatives through market research, competitive analysis, and collaboration with various teams to drive new revenue streams and enhance market intelligence.
Consumer Goods
No H1B
Responsibilities
Developing a method to research and obtain appropriate market data upon which conclusions can be made and action plans developed
Leading analysis of statistics (shipments, market share, by country, region, imports, exports) for Gerdau’s product group(s), and where applicable for downstream products
Leading analysis of steel consuming market activities in order to gage changes in demand by segment
Developing executive presentations and eventually presenting to leadership
Being a key player in the Strategic roadmap and Annual Planning process
Leading Gerdau in external market intelligence activities with Associations
Monitoring and communicating performance and latest news for main end-markets (automotive, heavy trucks, oil & gas, agricultural and construction equipment, defense and other industrial markets), being the reference of the subject for the organization
Execution of established statistical models for market segment forecasting and seek ways to improve and generate new ones
Regular analysis of statistics (shipments, market share, by country, region, imports, exports) for Gerdau’s product group(s)
Lead and support medium (1-3 year) and long term (3-10 year) market studies
Monitor evolution of main emerging trends that are impacting our industry, including (but not limited to) electrification, urban mobility and digitalization
Translate how these trends will impact our business through concise and intelligent studies and presentations
Develop relationships with key stakeholders that are looking at these emerging trends, including Gerdau divisions from other countries, customers, universities and think tanks
Create reports about imports in the different industries we supply to
Monitor competitors, understanding their value offering and informing the organization through concise analysis
Monitor competitive positioning of Gerdau products and propose ways to improve our offering
Be a key player in our annual planning process creating analysis of our main end-markets and how they will impact our business in the short and long-term
Regularly produce routine reports that are essential to our business, and create other ones on the spot when needed
Support to the Sales and Marketing teams for customer visits and special events
Support creation of marketing collaterals
Lead and support organization of customer events and customer-focused marketing communications
Qualification
Required
Bachelor's degree in business, engineering, marketing or a related area
Minimum of 5 years of experience in market research, marketing strategy, or related analytical roles either working in a similar function in another company or for a market research firm
Innovative thinking, be open and proactive, showing ability to present new ideas and articulate on its potential
Show ability to learn, unlearn and relearn
Ability to multitask, working on strategic initiatives and relevant routines at the same time
Excellent analytical, written and verbal communication skills, and be comfortable presenting to large groups, translating complex topics into accessible language
Ability to drive strategic initiatives without regular follow-ups
Prior experience with Microsoft Excel, Power BI and PowerPoint
Ability to travel approximately six times a year to visit customers, mills, and/or attend trade shows and trade association meetings
This is in office position based out of Jackson, MI
Preferred
MBA preferred but not required
Prior experience in the steel or the Automotive industry
Company
Gerdau North America
In North America, Gerdau manufactures merchant bar, structural steel, piling, special bar quality and rebar products for the agricultural, automotive, civil construction, distribution, energy, industrial, and mining markets.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Brittany Concepcion , MBA(HRM)
Human Resources Business Partner
Christy McDonald, CIR, PRC, CSMR, CSSR
Regional Talent Acquisition Partner
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