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Edgewell Personal Care · 1 day ago

Senior Brand Manager, Men's Hair Removal

Shelton, CT

Full-time

Hybrid

Senior Level, Lead/Staff

$145K/yr - $200K/yr

10+ years exp

Edgewell Personal Care is a vibrant global community dedicated to personal care products. They are seeking a strategic and seasoned Senior Brand Manager to lead the growth and innovation strategy for the Schick brand, focusing on consumer-centric innovation and brand development.

Consumer GoodsHealth CareManufacturingSales

Responsibilities

Tracks, decodes and activates emerging shaving and grooming trends, evolving consumer behaviors and category shifts to identify market gaps, opportunities and threats and unlock whitespace opportunities

In partnership with the Head of Business, plays a key role in annual business planning and the development of brand growth and innovation strategies

Leverages consumer insights, cultural understanding and a 'General Manager mindset' to drive both long-term brand equity and near-term performance

Develops and owns LTO and Seasonal strategy, including the evaluation of strategic partnerships to be leveraged in communications and/or product innovation

Translates brand growth opportunities into clear innovation briefs

Champions a deep understanding of consumer behavior and preferences, ensuring the innovation strategy and concepts align with the brand strategy, brand positioning and business objectives

Manages portfolio optimization projects, including renovations, packaging restages, and portfolio rationalization

Collaborates closely with cross-functional partners (R&D, PMO, Insights, Marketing, Operations, Finance, Sales and Supply Chain) to ensure alignment and flawless go to market execution of innovation

Is intimately familiar with the drivers of business/brand performance across all innovation launches and act as the go-to person for when questions arise (including P&L ownership for launches)

Partner with Category and Sales teams to develop compelling, customer ready sell-in materials

Develop detailed marketing plans for product launches in partnership with the agencies and integrated communications teams, from creative brief to execution

Can leverage consumer and category trends and insights to identify pockets of growth and develop innovation roadmaps and concepts across both base and white space innovation. Has an 'intra-preneurial' approach to drive rapid commercialization

Strong analytical mindset with proven ability to assess complex data, generate insights, and shape business strategies

Partners with Sales and Customers to execute best-in class strategy and maximize the business at retail

Connects marketing strategies to business outcomes and financial performance, including P&L ownership

Experience bringing brand purpose to life through breakthrough creative and engagement experiences in service of unlocking business growth

Fluent in digital marketing including how brands play digitally across the funnel and in eCommerce

Passionate about consumer centric innovation and brand building

A bias for action, with a strong sense of ownership, and a desire for continuous improvement

Ability to lead multiple projects in a fast-paced environment while navigating ambiguity and cross-functional complexity with urgency and grace

Enjoys assessing complex situations, identifying opportunities, and developing thoughtful, data-informed recommendations and plans

Clear and concise communicator, comfortable presenting ideas and insights across levels and functions and influencing without direct authority

Qualification

Brand Growth StrategyConsumer InsightsInnovation ManagementDigital MarketingAnalytical SkillsP&L ManagementCreative CommunicationAgilityInfluencing SkillsCollaborationStrategic ThinkingResults Oriented