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Abercrombie & Fitch Co. · 1 day ago

Senior Specialist, Influencer Marketing (A&F)

Columbus, OH

Full-time

Hybrid

Senior Level

5+ years exp

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories. The Senior Specialist, Influencer Marketing will be responsible for driving influencer-related marketing programs, managing cross-functional partnerships, and optimizing influencer campaigns to align with the company's global marketing strategy.

ApparelE-CommerceRetailWomen's

Responsibilities

Manage and drive the growth of the Abercrombie & Fitch and abercrombie kids creator ecosystem while implementing proven and innovative tactics aligned with the broader marketing strategy

Lead seasonal brainstorm and planning sessions to integrate creator activations into the overarching marketing campaigns; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained

Manage strategy & execution of influencer programs for brand and/or product campaigns, including managing agency relationships, building campaign briefs, maintaining promotion calendar, product seeding, and campaign performance reporting

Manage casting, campaign briefs, product seeding, travel logistics, and campaign performance for all Brand Strategy ideated events including single-event attendance, campaign photoshoots, and multi-day influencer trips

Manage strategy & execution of Abercrombie’s ambassador program (Creator Suite), focused on growing and nurturing a community that builds brand love, product awareness, customer insights, and community engagement; oversee Associate Specialist role, dedicated to the execution of this program

Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines

Source new and nurture existing relationships to create symbiotic partnerships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion, inclusive of vetting and risk management

Work alongside our product team to develop and execute gifting and product seeding strategies that focus on priority product

Negotiate contracts with creators, talent agencies, and new vendors

Actively manage external vendors/agencies on strategy, briefing, tactics, execution, optimizations, etc

Collaborate with internal creative teams on casting and creator projection when appropriate/necessary

Liaison with our brand strategy and affiliate teams to strategically plan creator content calendars and briefs

Partner with other channel owners (PR, social, paid media, e-comm, etc.) to maximize the exposure of influencer content

Integrate program plans and deliverables into existing cross-functional processes

Actively participate in cross-functional marketing planning processes for total team visibility and leadership buy-in

Drive clear program performance goals and fully own reporting processes, platforms, and partners both internally and externally, including weekly, monthly, seasonal

Share status and hindsights with Senior Influencer Manager, Marketing Leadership, and cross functional parties

Drive robust test & learn strategy to maximize effectiveness, present findings to Senior Influencer Manager

Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing

Qualification

Influencer marketingProgram managementProject managementAgency managementRelationship managementData analysisMarketing knowledgeCollaborationCommunication skillsPresentation skillsCritical thinking

Required

Bachelor's degree in Marketing, Advertising or related field or relevant experience

5+ years of experience in influencer marketing, preferably for large lifestyle / fashion brands

3+ years of experience with program development/management, with influencer or ambassador programs preferred

Experience managing an external agency vendor/partner preferred

Some existing relationships with relevant influencers expected

High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities

Proven ability to analyze abstract data to build a comprehensive story about product or content performance

Very strong project management skills (including timeline development/management, budget)

Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together

Strong relationship development/management and written/verbal communication skills

High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.)

Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)

Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)