insightsoftware · 14 hours ago
Senior Growth Marketing Manager
United States
Full-time
Remote
Senior Level
7+ years expinsightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data. The Senior Growth Marketing Manager will drive growth strategy and execution within the EPM suite of solutions, focusing on the complete customer lifecycle from acquisition through expansion, while collaborating with cross-functional teams to build scalable growth engines.
AccountingAnalyticsBusiness IntelligenceConsultingFinancial ServicesSoftware
Responsibilities
Build and manage multi-channel growth campaigns that drive sales-qualified pipeline
Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value
Execute integrated marketing campaigns across multiple channels (email, content, webinars)
Monitor campaign performance and report on key metrics
Manage third party activities (webinars, content syndication) for your assigned products and coordinate with external and internal stakeholders to maximize each activity's ROI
Support and work closely with the sales and customer success teams to ensure alignment and identify opportunities for optimization
Mentor junior marketing team members and contribute to building growth marketing capabilities across the organization
Contribute to the daily conversation of how to best execute and measure webinars, emails, and other marketing campaigns
Qualification
Required
Bachelor's degree, preferably in Marketing or Business
7+ years of growth marketing, demand generation, or lifecycle marketing experience
Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand the actions needed to maximize impact
Full-funnel ownership - experience managing complete customer lifecycle from awareness through expansion and retention
Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, SalesLoft, Wrike, Airtable, Power BI, etc.) and marketing automation-- ideally Pardot—experience is a significant plus
Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives
Excellent written and verbal communication skills, with ability to present insights to senior stakeholders
Preferred
Experience in B2B SaaS/enterprise software
Experience with AI-powered marketing tools and automation
Previous experience managing and developing marketing professionals, with interest in growing into a team leadership role
Experience with financial/accounting software or understanding of reconciliation/close processes
Company
insightsoftware
insightsoftware is the most comprehensive provider of solutions for the Office of the CFO.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1BKey Investors
Hg
2021-07-13Private Equity· $1B
2019-08-15Private Equity
2018-06-14Acquired
Leadership Team
Bernie Emsley
Chief Technology Officer
Meg Christman
Executive Vice President Delivery Services
Recent News
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2026-01-17
2026-01-16
2026-01-16
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