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dentsu · 2 days ago

Senior Account Manager (Retail Media Network)

New York, United States

Full-time

Hybrid

Mid, Senior Level

$68K/yr - $110K/yr

5+ years exp

Dentsu is a leading company in the media industry, and they are seeking a Senior Account Manager to drive campaign success for high-value vendor partners. The role involves leading campaign strategy and execution, mentoring junior team members, and ensuring operational excellence in client communications and campaign management.

AdvertisingInformation ServicesMarketing

Responsibilities

Lead campaign strategy, planning, and execution for a portfolio of high-impact and/or complex vendor accounts

Serve as the senior point of contact for client communications post-insertion order (IO), driving strategic alignment and operational excellence

Own the full campaign lifecycle across systems (Salesforce, Monday.com, SmartSheet), ensuring accuracy in setup, pacing, optimizations, and wrap reporting

Partner closely with Media, Analytics, Creative, and Sales to coordinate workflows, solve delivery challenges, and drive value across every campaign touchpoint

Lead internal and client-facing meetings with confidence and clarity, translating media performance into actionable business insights

Mentor Associate and Account Managers on campaign workflows, documentation, and client communication, fostering a culture of accountability and growth

Identify and recommend strategic upsell and renewal opportunities in partnership with Sales

QA campaign materials and trafficking documentation to ensure accuracy and retailer compliance

Proactively flag risks or performance issues, identify root causes, and drive timely solutions

Support the development and evolution of internal processes, tools, and documentation that elevate team efficiency and standardization

Qualification

Digital media experienceAccount managementRetail media KPIsSalesforce proficiencyProject managementRelationship managementExcel proficiencyMentoring skillsPresentation skills