Fluke Corporation · 2 weeks ago
Associate Commercial Marketing Manager (Low Temperature Sterilization)
33 Technology Drive, Irvine, CA, 92618, US
Full-time
Onsite
Entry, Mid Level
2+ years expFluke Corporation is a global industrial technology innovator, and they are seeking an Associate Commercial Marketing Manager for Low Temperature Sterilization. This role is responsible for supporting strategic marketing initiatives, driving commercial execution, and fostering collaboration to enhance market share and customer satisfaction within the LTS capital portfolio.
Responsibilities
Assist in developing and implementing U.S. marketing plans for the Low Temperature Sterilization capital in alignment with global strategy
Support market research activities, including gathering competitive insights and customer feedback to inform campaigns
Help track key performance indicators (KPIs) and prepare reports on campaign effectiveness
Collaborate with Sales to create and update marketing tools, messaging, and training materials that support field execution
Assist in developing sales collateral and value propositions tailored to customer segments
Provide support for account planning and customer engagement initiatives
Coordinate with Global Marketing, R&D, and Regulatory teams to ensure accurate product positioning and readiness for launches
Support tactical activities for product launches, such as creating tools, email campaigns, and social media content
Monitor product performance and compile feedback for internal review
Assist with Voice of Customer (VOC) initiatives by collecting and organizing feedback
Support customer training and education programs in partnership with Clinical and Education teams
Help prepare materials for industry events and customer meetings
Act as a point of coordination between U.S. Commercial, Global Marketing, Sales, and other teams to ensure alignment on messaging and priorities
Support communication and logistics for product launches and customer visits
Help manage marketing timelines and vendor relationships
Maintain accurate documentation of marketing activities and ensure compliance with regulatory requirements
Assist with forecasting and demand planning for the category
Manage forecasting, demand planning and segmentation in partnership with operations and sales
Work with MarComm and external agencies to produce marketing content such as brochures, presentations, videos, and training materials
Ensure all materials align with brand guidelines and support the compliance approval process
Assist in planning and executing commercial programs, promotions, and campaigns
Support digital marketing initiatives, lead generation activities, and trade show preparation
Help review sales funnels and participate in ride-alongs when needed
Support go-to-market (GTM) planning for new product launches, including coordinating cross-functional activities
Assist in preparing quarterly business review (QBR) presentations and performance summaries
Prepare clear and concise marketing materials for internal and external audiences
Assist in developing presentations for sales meetings and leadership updates
Ensure marketing materials and campaigns follow ASP’s brand guidelines and messaging
Monitor brand consistency across channels and customer touchpoints
Assist in planning and coordinating content for national sales meetings and commercial events
Support logistics, speaker preparation, and post-event follow-up
Perform other tasks as assigned to support the marketing team
Qualification
Required
Bachelor's degree in Marketing, Communication, or a related field, or equivalent experience
2+ years of experience in marketing and content creation
Bachelor's degree in marketing, Business, Life Sciences, or related field; MBA preferred
2+ years of experience in healthcare or medical device marketing, preferably in infection prevention or consumables
Proven track record of successful product launches and commercial strategy execution
Strong analytical, communication, collaboration and project management skills
Ability to work cross-functionally and influence without direct authority
Aptitude to make data driven decisions
Knowledge to leverage MS suite of solutions (excel, powerpoint, etc)
Preferred
Experience using showpad, salesforce, powerBI and other sales enablement and marketing tools
Company
Fluke Corporation
Fluke Corporation, a wholly owned subsidiary of Fortive Corporation (NYSE: FTV), is the world leader in the manufacture, distribution and service of electronic test tools and software.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jon Douyard
VP, Finance and CFO
Anil Urs
Chief Information Officer
Company data provided by crunchbase