Medidata Solutions · 20 hours ago
Brand Strategy and Campaigns, Director
New York, United States
Full-time
Hybrid
Director/Executive
$121K/yr - $161K/yr
10+ years expMedidata Solutions is a leader in digital solutions for clinical trials, celebrating 25 years of innovation. The Brand Strategy & Campaigns Director will develop and activate strategies to enhance brand awareness and perception while collaborating with various teams to create cohesive brand experiences.
Cloud Data ServicesInformation TechnologyRisk Management
Responsibilities
Develop end-to-end brand and campaign strategies that inspire creative development, drive cohesion across efforts, and deliver measurable business and brand outcomes
Conduct market, competitor, audience, and cultural research to build an insight-led point of view that informs all strategic decisions
Lead the development of messaging frameworks, channel plans, and marketing calendars. Partner with content, product, and growth marketing to ensure unified, compelling storytelling
Collaborate with creative teams and external agencies to ideate and co-create campaign assets—including hero ads, landing pages, white papers, videos, and digital content
Drive adoption of brand and marketing best practices across the organization
Build strong partnerships across Growth Marketing, Product Marketing, Digital, Social, Events, PR, and with agency partners
Influence and align stakeholders on strategic direction, campaign priorities, and narrative clarity
Monitor brand and campaign KPIs—awareness, perception, engagement, pipeline influence—and optimize strategies based on performance
Qualification
Required
10 -12 years of brand strategy experience, in-house or agency, with demonstrated impact on brand growth and perception
At least 2-3 years strategy experience on B2B brands, ideally within tech, SaaS, healthcare, or life sciences
Proven ability to translate research and insights into actionable brand and campaign strategies
Strong storytelling capability, with experience shaping narratives and content that drive emotional and rational connection
Exceptional collaboration, communication, and relationship-building skills; ability to influence cross-functional teams and senior leaders
Demonstrated ability to lead projects independently, manage multiple workstreams, and meet deadlines in a fast-paced environment
Benefits
Medical, dental, life and disability insurance
401(k) matching
Flexible paid time off
10 paid holidays per year
Company
Medidata Solutions
Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials.
1001-5000 employees
H1B Sponsorship
Medidata Solutions has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (68)
2023 (72)
2022 (95)
2021 (77)
2020 (64)
Funding
Current Stage
Public CompanyTotal Funding
$20MKey Investors
TFS Trial Form Support
2023-11-06Post Ipo Equity
2020-07-01Post Ipo Equity
2019-06-12Acquired
Leadership Team
L
Linda Magrath
Senior Vice President
Paul Chang
Senior Vice President, Design and Experience
Recent News
Medidata Solutions, Inc.
2025-11-20
2025-11-19
Company data provided by crunchbase