Apply on Employer Site

Ivim Health · 2 days ago

Director, Growth Hacker - Supplements

United States

Full-time

Remote

Director/Executive

$135K/yr - $165K/yr

6+ years exp

Ivim Health is transforming the future of wellness through individualized, accessible care. The Director, Growth Hacker – Supplements will independently build, launch, and scale one of Ivim Health’s supplement product lines, owning strategy, execution, and revenue growth.

Health CareTelehealthWellness

Responsibilities

Build and own the end-to-end growth strategy for a dedicated supplement product line

Operate as the product GM: define goals, allocate budget, manage revenue, and oversee P&L

Develop go-to-market strategy including positioning, packaging, pricing, and channel mix

Establish success metrics and drive performance against aggressive growth targets

Identify, test, and validate high-impact acquisition channels (paid social, influencers, affiliates, SEO, email/SMS, retail partnerships, community activations, and unconventional tactics)

Run rapid, iterative testing cycles: hypothesis → launch → measure → scale or sunset

Prioritize ruthlessly and focus energy on what delivers measurable impact

Design and execute creative, low-cost acquisition strategies that competitors overlook

Build, launch, and optimize full-funnel acquisition campaigns

Manage paid media spend using CAC, LTV, and ROAS as core decision-making metrics

Improve conversion through landing page optimization and CRO best practices

Develop and refine retention strategies to increase customer LTV and reduce churn

Build a lean network of high-performing agencies, freelancers, and contractors

Set expectations, define deliverables, and hold partners accountable to performance

Execute a hybrid model of outsourcing and hands-on work as needed

Ensure external partners align with brand, compliance, and growth goals

Build tracking and attribution systems for all growth activities

Analyze CAC, LTV, ROAS, funnels, channels, and cohorts to inform decisions

Create dashboards and reporting for ongoing monitoring

Present key insights, results, and next steps to CMO and executive stakeholders

Partner with Brand, Content, Lifecycle, and Clinical teams to ensure aligned messaging and customer experience

Collaborate with Product and Operations to support fulfillment and retention infrastructure

Ensure all growth activities and claims remain compliant with healthcare advertising regulations

Share lessons learned across the broader Marketing team to accelerate collective growth

Qualification

Growth marketingPerformance marketingData analysisDTC product experienceAttribution toolsLanding page optimizationAgency managementEntrepreneurial mindsetCommunicationProject management

Required

6+ years in growth marketing, performance marketing, or product marketing

Demonstrated track record of scaling DTC, subscription, wellness, or consumer products

Experience operating 0→1 and building growth engines from scratch

Strong analytical experience: funnel analysis, LTV/CAC modeling, attribution, and forecasting

Experience managing external agencies or contractor teams

Deep understanding of growth channels: paid social (Meta/TikTok), paid search, influencers, affiliates, email/SMS, SEO, community, or emerging platforms

Experience with attribution and analytics tools (Google Analytics, GA4, attribution platforms, dashboards)

Hands-on experience with landing page builders, CRO tools, and creative testing

Strong proficiency in performance metrics, unit economics, and financial modeling

Highly entrepreneurial with a strong ownership mindset

Strong communication skills and ability to influence across teams

Ability to work independently and make fast, informed decisions

Excellent prioritization and project management in a fast-paced environment

Resourceful and scrappy problem-solver

Competitive and motivated by hitting tough goals

Bias toward action, learning, and relentless experimentation

Mission-aligned and passionate about wellness and patient outcomes