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McKinley Companies · 1 week ago

Associate Sales Lead

Orlando, FL

Full-time

Onsite

Mid Level

$60K/yr - $70K/yr

McKinley Companies is seeking an Associate Sales Lead to manage incoming leads and enhance the customer experience. The role involves qualifying prospects, scheduling tours, and collaborating with various teams to improve sales processes and conversion rates.

Commercial Real EstateProperty ManagementReal Estate

Responsibilities

Serve as the initial point of contact for all incoming leads (phone, email, text)

Match each prospect’s needs, budget, and move-in timeline with the best community and floor plan options

Qualify prospects for both immediate and future move-in opportunities using McKinley’s standards

Collect and share feedback on lead quality, objections, and competitive offerings to support sales and marketing improvements

Provide helpful, transparent, and solution-oriented communication to ensure an exceptional first impression

Confirm all scheduled tours and appointments, capturing all relevant details and preferences

Provide comprehensive notes and context to on-site leasing teams for a seamless handoff

Communicate effectively with site teams to ensure preparedness and gather post-tour feedback for process improvement

Manage the lead pipeline proactively and move prospects through each stage of the sales process

Maintain consistent and strategic follow-up to keep prospective residents engaged

Address objections, drive approved applicants to submit pre-paid rent, and ensure smooth handoffs to on-site teams

Identify trends affecting conversion and share insights with the Director of Sales

Collaborate with Marketing on lead source performance, campaign results, and optimization opportunities

Maintain open communication with Community Managers, Leasing Teams, Directors, and Marketing

Share insights on market trends and customer behavior to improve collective results

Partner with leadership to refine lead nurturing, follow-up, and qualification strategies

Demonstrate McKinley’s core values in every interaction, promoting teamwork and accountability

Accurately document all interactions and activities within the CRM system

Ensure compliance with Fair Housing laws through consistent recordkeeping

Use CRM data to track performance and recommend process improvements

Maintain data integrity to support transparent reporting and reliable metrics

Deliver a consistent, professional, and engaging experience for every prospect

Represent McKinley with warmth, empathy, and confidence, aligned with brand standards

Embody McKinley’s core values to create a customer-centered experience that builds trust and lasting relationships

Consistently achieve engagement and conversion targets

Meet or exceed application and move-in conversion benchmarks

Maintain prompt, professional responses to all new inquiries

Ensure detailed, accurate documentation in compliance with Fair Housing

Communicate effectively with cross-functional teams to achieve shared goals

Meet occupancy objectives for your assigned portfolio and support others as needed to close out vacancies on schedule

Qualification

Sales experienceCRM systems proficiencyLead qualificationCustomer service mindsetObjection handlingCommunicationProblem solvingEmpathy & relationship buildingContinuous improvementCore valuesProduct knowledgeClosing skillsActive listeningTime management