Streetlight Digital · 2 weeks ago
Senior Direct Response Strategist
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $120K/yr
7+ years expStreetlight Digital is a women-owned, fully-remote, boutique marketing and fundraising agency focused primarily on the nonprofit sector. They are seeking a Senior Direct Response Strategist to manage client relationships and develop comprehensive individual giving strategies to drive fundraising and elevate marketing efforts.
Ad TargetingAdvertisingContent MarketingDigital MarketingSocial Media Marketing
Responsibilities
Lead client-facing calls and strategy meetings and regularly report to clients regarding high-level metrics and performance, answering technical inquiries as needed and providing guidance and corrective advice when necessary
Manage client program health by activating agency team members such as writers, designers, advertising strategists, and technical resources to create and implement a digital fundraising strategy that aligns with the overall marketing and brand strategy
Stays abreast of industry developments to maintain the professional competence, knowledge, and skills necessary for the satisfactory performance of all assigned responsibilities, including changes in regulations, technology, and best practices
Drive the development and implementation of online fundraising strategies, including managing the client’s communications plan (email, text, social) and aligning it with the paid advertising flight plan
Manage the fundraising KPIs and marketing calendars and allocate resources effectively to achieve optimal ROI
Actively develop solutions for direct response fundraising platforms, especially for, but not limited to, donor journey development, email campaigns; creating, testing, and validating audiences; testing, sending; tracking, and assessing emails
Report on fundraising and marketing performance, presenting insights and recommendations to improve strategies and campaigns
Mentor and coach junior strategists, imparting knowledge, offering guidance, and supporting their professional growth
Contribute to thought leadership initiatives by sharing insights, writing articles, presenting at conferences, and participating in industry forums
Qualification
Required
Minimum 7-10 years of experience in a digital communications and/or fundraising role within the nonprofit industry
Bachelor's degree, preferably in Communications or Marketing
Experience managing discerning and knowledgeable clients
Builds on strategic and innovative thoughts/ideas
Extensive experience working on a direct response/individual giving program and with all forms of external communications channels, including email, social media, web, sms, etc
Extreme level of organization, with the ability to combine multiple unstructured data sets into actionable insights
Can simultaneously execute overlapping projects across multiple clients
Continuously adapts to changes and effectively navigates through ambiguity; decides and acts without having the picture defined; appropriately changes strategy in response to new information
Drives for results – makes things happen and conveys a sense of urgency
Ability to self-manage and communicate effectively with leadership and associates across a remote work environment
Experience with marketing and fundraising technology platforms such as Salesforce Marketing Cloud, Hubspot, Blackbaud Luminate, Classy, Fundraise Up, etc
Strong interpersonal and relationship-building skills, including working with people from various business areas; building and maintaining highly effective working relationships
Benefits
Medical: up to 100% employee coverage paid
Dental: up to 75% of employee coverage paid
Vision: up to 75% of employee coverage paid
Short-term, long-term, and life insurance, 100% paid by employer
PTO and sick time
12 paid holidays
Parental leave
Cell phone stipend of $50/month
3% immediately vested contribution to a 401k beginning after 1000 hours of employment (employee must be 21 years of age or older)
Company
Streetlight Digital
Streetlight Digital is a marketing agency that provides content development, SEO, fundraising strategy, and digital advertising services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Natalie Stamer
Co-Owner and Managing Partner
Recent News
2025-03-12
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