ROI Revolution, Inc. ยท 20 hours ago
Senior Creative Director
Raleigh, NC
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
10+ years expROI Revolution, Inc. is a digital marketing agency focused on helping consumer brands accelerate growth and increase profitability. The Senior Creative Director will own the creative strategy for B2B paid ad traffic, focusing on video creative development and execution to generate qualified sales-ready leads.
AdvertisingDigital MarketingE-Commerce
Hiring Manager
Kasey Everette
Responsibilities
Take full ownership of the creative growth initiative, driving high-quality new client acquisition and delivering measurable results
Craft conversion-focused copy, using fresh angles and hooks to engage and convert cold B2B audiences
Lead paid social strategy with a focus on Meta, creating "stop-the-scroll" campaigns that consistently deliver qualified B2B leads
Translate complex offerings into clear, compelling value propositions tailored to specific B2B pain points and decision-makers
Direct the production of high-impact video and static creative assets while establishing A/B testing frameworks to identify and scale winning combinations
Define, track, and report on KPIs, continuously optimizing performance through analysis of metrics and rapid implementation of insights
Provide strong leadership, establishing efficient workflows and fostering a culture of experimentation and data-driven decision making
Meet regularly with direct reports using our performance management framework and tools to support growth, accountability and professional development
Utilize your strong project management skills to prioritize resources effectively and meet deadlines
Collaborate closely with our client services and sales teams to ensure creative strategies clearly articulate offers and highlight the most compelling value propositions
Proactively monitor and adapt to platform changes and industry trends, ensuring our creative approach remains innovative and effective
Qualification
Required
10+ years of experience in creative direction and copywriting, with a strong emphasis on direct response and performance marketing
5+ years of B2B experience in a similar role
3+ years of experience directly leading a team
Proven ability to convert cold traffic into high-quality meetings with strong close rates
Demonstrated track record of developing offers that drive measurable business growth
Exceptional copywriting skills, with the ability to craft messaging that addresses prospect pain points
Deep understanding of marketing and lead generation strategies
Experience owning rapid testing, optimization, and creative iteration frameworks
Excellent communication skills; adept at translating complex ideas into effective creative strategies
Committed to ROI's core values and contributing to a collaborative team environment
Benefits
20 days of PTO with incremental increases as your ROI career progresses
10 paid holidays
Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
Paid disability and life insurance
Monthly education bonus
Training and mentorship programs designed for personal and professional growth
Team lunches twice per quarter
Quarterly team builders
Fully stocked kitchen and catered weekly lunch
Eco-friendly office with onsite gym and game room
Company
ROI Revolution, Inc.
ROI Revolution is a digital marketing agency that guides consumer brands to profitable growth.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
T
Timothy Seward
Founder and CEO
Recent News
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