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Wonder Project · 1 day ago

SFA, Content Planning and Analysis

Beverly Hills, CA

Full-time

Onsite

Mid, Senior Level

$120K/yr - $180K/yr

4+ years exp

Wonder Project is a transformative entertainment brand producing and curating premium movies and TV series for the global faith and values audience. They are seeking a data-driven Senior Analyst to join their Strategy and Analytics team, responsible for analyzing viewer behavior, measuring content performance, and providing actionable recommendations that shape content decisions.

Entertainment

Responsibilities

Track and analyze viewership metrics across our streaming platform, including completion rates, engagement patterns, audience retention (hours viewed, repeat views), and content discovery to evaluate the success of original productions and licensed content

Strategically evaluate key streaming platform metrics including Customer Acquisition Cost (CAC), subscriber churn rates, retention cohorts, payback periods, and customer lifetime value (LTV) to optimize marketing spend and inform content investment decisions

Partner with finance and production teams to assess the ROI of content slate and individual titles before greenlight and content investments, providing data-driven inputs on title performance across distribution windows (Streaming, Theatrical Box Office, and Home Video)

Partner with finance and production to build greenlight models for all potential originals. Assess the ROI of content investments, leveraging data-driven inputs on title performance across windows

Monitor industry trends and competitor streaming platforms, analyzing their content strategies, release patterns, retention tactics, and performance to identify best practices and market opportunities

Conduct deep-dive analyses on viewer demographics, preferences, viewing hours, and behavior to identify audience segments and inform content acquisition, marketing, and programming strategies that maximize engagement and minimize churn

Design and analyze experiments related to content presentation, user interface, promotional strategies, and recommendation algorithms to optimize user experience, viewing hours, and retention metrics

Design and deploy methodologies that inform content greenlighting, audience forecasting, and performance benchmarking

Build comprehensive dashboards and reports for leadership, production teams, and content executives, translating complex data into clear, actionable insights that drive decision-making around CAC optimization, churn reduction, and content ROI. Own intercompany data reporting and serve as point of contact for all data-related tasks, including oversight of all external reporting obligations to studio partners

Qualification

Data AnalyticsSQLData VisualizationStreaming MetricsStatistical AnalysisAnalytical SkillsPassion for EntertainmentCommunication SkillsProblem-Solving Skills

Required

Bachelor's degree in Data Science, Statistics, Economics, Mathematics, Computer Science, or a related quantitative field

4-6 years of experience in data analytics, preferably within streaming media, entertainment, subscription businesses, or technology companies with exposure to CAC, churn, retention metrics, and marketing analytics

Advanced proficiency in SQL and data visualization tools (Tableau, Looker, or similar); experience with Python or R for statistical analysis is a plus

Strong understanding of streaming platform metrics, subscription business economics, marketing attribution, content performance measurement, and cohort-based retention analysis, including experience in interpreting data from various sources

Excellent analytical and problem-solving skills with the ability to extract insights from large, complex datasets and translate them into strategic recommendations

Clear communication skills with experience presenting data-driven recommendations to both technical and non-technical stakeholders

Passion for entertainment content and understanding of what drives viewer engagement, retention, and satisfaction