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David Yurman · 1 day ago

Senior Manager Public Relations & Communications

New York, NY

Full-time

Hybrid

Senior Level

$130K/yr - $140K/yr

6+ years exp

David Yurman is a celebrated American jewelry company known for its artistic designs and luxury craftsmanship. They are seeking a dynamic and strategic Senior Manager, Public Relations to lead their press and communication efforts, focusing on elevating brand positioning and driving earned media value.

JewelryLifestyleProduct Design

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Partner with Senior Director, PR, to develop and execute a comprehensive earned media strategy across all channels and platforms

Oversee day-to-day press outreach and media relations to secure high-quality, high-impact earned media placements

Manage and mentor internal PR team to ensure alignment with brand objectives

Drive strategic storytelling moments that reinforce brand equity, cultural relevance, and David Yurman’s positioning as a luxury American jewelry house with 50 years of heritage and artist origins

Champion narratives that highlight the brand’s deep heritage and founding by two artists—David and Sybil Yurman—bringing forward the brand’s artistic roots, New York beginnings, and craftsmanship in press and celebrity/vip relations

Ensure all earned media efforts reflect the brand’s unique blend of artistry, innovation, and American luxury

Lead the PR initiatives supporting our 360 Marketing activations across the year in collaboration with channel leads and partners

Monitor campaign and initiative performance and optimize strategies to achieve desired results

Develop and lead PR professional(s) to support a high performing and efficient team with clear roles and responsibilities. Ability to coach junior talent

Build strong relationships with channel partners, including Media, Social, Events, Marketing Strategy to integrate celebrity/ambassadors into campaigns and brand moments in an effective and efficient way

Initiate an iterative approach to creating marketing campaigns and joint business plans, by allowing for phases of co-creation and deep alignment

Work closely with Merch, Ecomm, Sales and Marketing teams to align marketing efforts with business objectives and uphold brand equity

Track earned media value, press impressions, press quality, and influencer marketing performance against KPIs such as MIV, sales growth, and reach and engagement. Focus on optimizing efficiency and effectiveness

Extract insights from the brand/business performance, and provide insights and recommendations to senior leadership to inform future strategies

Extract insights from market trends and competitive dynamics that guide future strategies

Qualification

Public RelationsLuxury Fashion ExperienceMedia RelationsCampaign ManagementPerformance AnalysisData-Driven MindsetLeadership SkillsProject ManagementCommunication Skills

Required

Bachelor's degree in Marketing, Business, or a related field (MBA, a plus)

6-8+ years of experience in Public Relations & Communications (including long lead, short lead, press relations with publications and editorial community, PR agency management, press event execution, etc), celebrity/VIP management, or brand communications

Proven success in securing top-tier press coverage and managing high-profile relationships

Deep understanding of the evolving media and influencer landscape

Excellent project management skills with the ability to manage multiple campaigns simultaneously

Data-driven mindset with expertise in analyzing performance metrics and driving actionable insights

Exceptional communication and leadership skills, with the ability to influence internal and external stakeholders

Ability and willingness to be both a thinker and a doer: can do attitude and ability to flex between being a leader and being an executer

Preferred

Experience in jewelry or luxury fashion preferred

Company

David Yurman

Glassdoor3.9

David Yurman Inc. is a privately held American designer jewelry company founded by David and Sybil Yurman and headquartered in NYC.

Founded in 1980

New York, New York, USA

1001-5000 employees

http://www.davidyurman.com

H1B Sponsorship

David Yurman has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (4)

2024 (8)

2023 (7)

2022 (1)

2021 (1)