Ultimate Staffing ยท 1 day ago
Pay Per Click (PPC) Specialist
Irvine, CA
Full-time
Onsite
Mid Level
$80K/yr - $80K/yr
3+ years expUltimate Staffing is adding a Pay Per Click (PPC) Specialist to their team to support a Technology based Data organization due to tremendous growth. The role involves leveraging digital marketing expertise to drive user acquisition, improve conversion rates, and enhance customer lifetime value through various marketing channels.
EmploymentHuman ResourcesManufacturingStaffing Agency
Hiring Manager
Emi Krueger
Responsibilities
Supporting a wide variety of duties such as strategic digital knowledge, web marketing, web analytics, content strategy planning, link building, and keyword strategy
Leveraging your expertise in digital marketing, analytics, and conversion optimization, you will lead cross-functional initiatives to drive user acquisition, improve conversion rates, and enhance customer lifetime value
Lead cross-functional teams to plan and execute integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and content marketing
Utilize data analytics and performance metrics to measure and optimize campaign effectiveness, identify opportunities for improvement, and drive continuous growth
Conduct market research, competitive analysis, and customer segmentation to identify key target audiences and develop tailored messaging and positioning strategies
Collaborate with product management and sales teams to align marketing initiatives with product launches, promotions, and sales objectives
Qualification
Required
Must have experience: B2B Marketing in a SAAS Platform
Supporting a wide variety of duties such as strategic digital knowledge, web marketing, web analytics, content strategy planning, link building, and keyword strategy
Pay Per Click and SEO experience are a must
Leveraging your expertise in digital marketing, analytics, and conversion optimization
Lead cross-functional initiatives to drive user acquisition, improve conversion rates, and enhance customer lifetime value
Lead cross-functional teams to plan and execute integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and content marketing
Utilize data analytics and performance metrics to measure and optimize campaign effectiveness, identify opportunities for improvement, and drive continuous growth
Conduct market research, competitive analysis, and customer segmentation to identify key target audiences and develop tailored messaging and positioning strategies
Collaborate with product management and sales teams to align marketing initiatives with product launches, promotions, and sales objectives
Marketing channels: Email marketing, PPC (pay-per-click advertising), SEM (search engine marketing), SEO (search engine optimization), and SMS marketing
Marketing data analysis: Experience in analyzing data from various sources like A/B testing, conversion rates, and campaign results
Google Analytics: Working knowledge of this popular web analytics platform
Tech savviness: Comfortable using and adapting to new marketing technologies and platforms
Experienced with paid Ad thru Google, Bing or similar platform, extensive hands on experience
Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms
Experience with marketing automation platforms, CRM systems, and email marketing tools
Strategic thinker with a results-driven mindset and a passion for driving business growth through innovative marketing initiatives
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneous
3-4 years of experience
Preferred
Bachelor's degree preferred
Company
Ultimate Staffing
Ultimate Staffing specializes in clerical, administrative, customer service, and manufacturing and production positions.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Lisa Marez
Partnership Director
Company data provided by crunchbase