Apply on Employer Site

AIA Contract Documents · 1 day ago

Content Marketing Strategist

United States

Full-time

Remote

Senior Level

$90K/yr - $105K/yr

5+ years exp

AIA Contract Documents (ACD) is a trusted leader in architecture and construction contracts, modernizing workflows for professionals in the industry. They are seeking a Content Marketing Strategist to lead the content marketing program, aligning content with business goals and enhancing ACD's thought leadership through strategic storytelling.

ArchitectureConstructionDocument PreparationLegalSoftware

Responsibilities

Develop and own the content strategy and multi-year editorial roadmap aligned with ACD’s growth goals, product launches, SEO/GEO direction, and full customer journey (awareness → evaluation → decision → onboarding → retention)

Establish content governance and operations, including editorial guidelines, brand voice and tone, taxonomy and metadata standards, review workflows, documentation, and content lifecycle management (audit → refresh → retire)

Participate in persona and buyer journey mapping, ensuring content is tailored to user needs and accurately reflects customer pain points, industry challenges, and product value

Write and develop high-impact, long-form and strategic content, such as thought leadership pieces, major research reports, white papers, product narratives, solution briefs, and executive-level messaging

Craft strategic content frameworks in conjunction with product marketing, including messaging architectures, storylines, narrative guides, positioning statements, value propositions, and product/feature-specific content

Support major launch initiatives with core content assets, messaging briefs, anchor articles, solution guides, and customer education content

Translate complex legal and technical subject matter into authoritative, accessible content for architects, engineers, contractors, and legal professionals

Work closely with the marketing copywriters to guide content execution, provide strategic briefs, and uphold editorial standards

Partner with product marketing, product management, digital marketing, sales, and customer success to ensure content supports GTM, adoption, customer lifecycle, and retention needs

Support content distribution and promotion plans, ensuring content is effectively leveraged across web, email, campaigns, SEO/GEO initiatives, webinars, and other owned channels

Identify opportunities to repurpose content across formats and maximize reach and impact

Define content KPIs and measurement frameworks; monitor traffic, engagement, conversions, and content effectiveness across the funnel

Conduct ongoing content audits to identify gaps, redundancies, or outdated assets, and drive refresh cycles

Use performance insights, customer feedback, and competitive analysis to continuously refine strategy and prioritize content opportunities

Qualification

Content strategySEOContent management systemsContent performance analyticsBuyer personasCross-functional collaborationEditorial judgementManaging external contributorsData-driven optimizationContent lifecycle managementMulti-format publishingCommunication

Required

5+ years of content marketing, editorial, or content strategy experience, ideally within SaaS, B2B, or technical or legal industries

Demonstrated ability to build and manage content operations: editorial guidelines, content lifecycle, workflows, multi-format publishing, and distribution strategy

Strong understanding of buyer personas, customer journey mapping, and conversion-oriented content planning

Knowledge of SEO, content performance analytics, and data-driven content optimization

Excellent written and verbal communication, strong editorial judgement, and ability to lead cross-functional collaboration

Experience managing external contributors and coordinating content across teams

Proficiency with content management systems (CMS), analytics tools, marketing automation, and content workflow tools