Burson · 1 week ago
Vice President, Healthcare Paid Social Media
New York, New York, United States
Full-time
Hybrid
Director/Executive
$75K/yr - $180K/yr
8+ years expBurson is a global communications leader focused on creating value for clients through reputation. They are seeking a highly experienced Vice President to lead paid social media strategies for pharmaceutical and healthcare accounts, ensuring compliance and delivering exceptional client experiences.
Brand MarketingConsultingContentMarketingPublic Relations
Responsibilities
Lead integrated paid media strategy for branded pharmaceutical accounts, with a core focus on paid social
Oversee campaign planning, build, launch, optimization, and reporting across:
Paid Social (Meta, TikTok, Sapchat, YouTube, LinkedIn)
Paid Search and Programmatic (a strong plus but not mandatory)
Serve as a senior client partner for paid media, leading strategic conversations and presentations
Guide and mentor paid media teams, providing oversight, QA/QC rigor, and performance accountability
Ensure all campaigns meet MLR, regulatory, and platform compliance standards
Apply healthcare-specific targeting and measurement, including:
NPI-based HCP targeting
Patient targeting within platform and regulatory constraints
Use of 3rd-party healthcare data and reporting (e.g., IQVIA, SWOOP)
Manage budgets, pacing, forecasting, and portfolio-level revenue growth
Identify opportunities for platform expansion, sponsorships, partnerships, and enhanced digital activations
Stay current on platform changes, healthcare media trends, and emerging opportunities
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, or a related field
8-10 years of paid media experience, with deep pharmaceutical and healthcare expertise
Branded product and paid social expertise is required
Strong understanding of healthcare targeting, NPI usage, and third-party healthcare data
Demonstrated experience navigating MLR and regulatory environments
Proven ability to lead teams with a balance of strategic oversight and tactical excellence
Strong QA/QC mindset with accountability for campaign accuracy and performance
Platform expertise across Meta, TikTok, Snapchat, YouTube, and LinkedIn (must-have)
Exceptional client relationship, vendor/rep relationship and executive communication skills across both
Strong analytical, problem-solving, and decision-making capabilities
Experience managing billing, revenue and portfolio growth
Passion for collaboration, mentorship, and building inclusive, high-performing teams
Full Funnel media planning is a must
Must be able to pull, review, and present reporting from social platforms, while analyzing key insights
Ability and expertise in media process from planning through execution
Preferred
Experience with integrated digital campaigns across paid social, paid search, and programmatic media is preferred
Experience with Search, X, Pinterest, sponsorships, and media partnerships is a plus
Excel/Pivot Table experience is preferred
Benefits
Professional development opportunities
Mentorship programs with industry leaders
A vibrant and inclusive company culture fostering collaboration and innovation
Packages designed to reward and retain top talent
Company
Burson
Burson offers public relations, media relations, crisis management, and digital communications services for organizations.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Grant Toups
Global Chief Digital & Intelligence Officer
Tara Singh
Managing Director Public Policy
Recent News
Media Post
2025-11-11
Hotwire Global
2025-11-07
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