Chiesi USA, Inc. · 9 hours ago
Lead, Patient Services Marketing, Global Rare Diseases
Boston, MA
Full-time
Hybrid
Senior Level
$170K/yr - $205K/yr
5+ years expChiesi USA, Inc. is an international research-focused biopharmaceutical group dedicated to promoting a healthier world. The Lead, Patient Services Marketing for Rare Disease is responsible for developing and executing patient-centric marketing strategies to enhance access, engagement, and adherence for individuals with rare conditions.
BiotechnologyMedicalPharmaceutical
Responsibilities
Lead strategic planning and execution of omnichannel marketing campaigns (email, direct mail, websites, mobile apps, social media, SMS/MMS, SEM/SEO, print) to drive patient engagement and support service utilization across therapeutic portfolios
Manage agency relationships (creative, strategy, media, measurement, CRM vendors) to deliver patient-centric marketing programs aligned with brand imperatives
Spearhead platform-driven campaigns, including use of AI or CRM platforms (Salesforce Marketing Cloud, Adobe Experience Manager, Veeva) for segmentation and personalization
Develop and maintain MLR/PRB compliant patient-facing materials and shepherd content through regulatory & legal approvals
Define and measure KPI frameworks, report results, and drive optimization recommendations for campaign scaling across brands
Guide cross-functional teams (Patient Services, Medical Affairs, Advocacy, Market Access, Field, Legal, Compliance, Analytics) to ensure cohesive implementation and alignment
Lead and mentor junior marketing professionals or managers, including involvement in planning and oversight of marketing budgets and resource allocation
Qualification
Required
Bachelor's degree in life sciences, marketing, business, or other related area
5–8+ years in pharma/biotech marketing, with specific expertise in patient engagement or patient services in rare disease, or related areas
Deep knowledge and hands-on experience across digital marketing channels, CRM strategy, patient journey mapping, segmentation, and brand/customer messaging
Regulatory compliance understanding (MLR/PRC) is essential, including content approvals and governance process handling
Leadership & collaboration skills: experience managing agencies, budgets, stakeholders, and influencing without authority
Analytical mindset: ability to translate qualitative and quantitative insights into actionable strategies and optimization
Benefits
Comprehensive healthcare programs
Work-life balance initiatives
Robust relocation support
Performance bonuses
Flexible working arrangements
Remote work options
Tax assistance services for foreign colleagues
Company
Chiesi USA, Inc.
Chiesi USA is a pharmaceuticals company specializing in pharmaceutical research & development services.
201-500 employees
H1B Sponsorship
Chiesi USA, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2022 (1)
2021 (1)
Funding
Current Stage
Growth StageTotal Funding
$0MKey Investors
North Carolina Biotechnology Center
2020-08-04Grant· $0M
Leadership Team
Jon Zwinski
Chief Executive Officer - General Manager
Molly Rice
Senior Human Resources Business Partner / Associate Director Human Resources
Recent News
Clinical Trials Arena
2024-05-24
Company data provided by crunchbase