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WeGym · 3 days ago

Social Media Marketing Specialist

United States

Contract

Remote

Entry, Mid Level

2+ years exp

WeGym is building the future of fitness equipment and education by designing products and experiences that prioritize women while welcoming everyone into strength spaces. They are seeking a strategic and creative Social Media Marketing Specialist to manage their social presence and drive community engagement. The role involves planning content, collaborating with the marketing team, and optimizing social performance.

Health Wellness & Fitness

Responsibilities

Own weekly and monthly social content calendars for both WeGym and WeGym Pro accounts, aligned with launches, promotions, and brand storytelling

Plan and execute content that ladders into broader marketing, growth, and revenue goals

Collaborate closely with the Marketing Director on product-specific content needs, campaign themes, and creator storytelling

Prepare, schedule, publish, and optimize social content across platforms, adapting for best practices, formats, trends, and performance insights

Write on-brand, conversion-minded captions that drive engagement and community

Partner with the Affiliate Manager to request, manage, and organize creator and ambassador content (UGC, photos, videos, testimonials, tutorials)

Create and publish blogs that support social, email, and product campaigns

Assist with email marketing copy and creative to ensure cross-channel consistency

Support creative strategy for paid marketing campaigns, contributing ideas, hooks, and messaging

Track, analyze, and report on social and content performance, sharing insights and recommendations to continuously improve results

Qualification

Social media managementCopywritingGraphic/video skillsContent strategyCommunity engagementHubSpot familiarityCommunicationCreative thinkingAttention to detail

Required

2–4+ years of experience managing social media for a consumer brand (fitness, wellness, lifestyle, or CPG preferred)

Deep understanding of current short-form video trends, platform best practices, social storytelling, and bringing an ecommerce brand to life via social

Comfortable working in a startup environment with changing priorities and fast timelines

Strong communicator, proactive, organized, and confident in managing deadlines

Attention to detail and strong copywriting skills

Creative thinker with an eye for content and a passion for building community

Graphic/video skills (CapCut, Adobe Express, Canva)