Salesforce · 2 weeks ago
CSG Product Director, Marketing Cloud
Dallas, TX
Full-time
Hybrid
Director/Executive
$180K/yr - $262K/yr
10+ years expSalesforce is the #1 AI CRM, where humans with agents drive customer success together. The Customer Success Adoption team is looking for a highly driven and collaborative Director to lead research and strategy for Marketing Cloud Adoption, focusing on building adoption strategies and analyzing customer behavior to enhance product value.
Agentic AIArtificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware
Responsibilities
Define adoption excellence strategies using “lookalike” customer cohorts to scale what works
Build frameworks to reach admin and business users, capture goals, and measure progress toward business value
Execute bridge plans that transition current customer success practices into future-state scalable models
Lead industry research studies to inform Customer Success innovation across product lines
Deliver high-impact presentations and narratives that engage VP- and SVP-level leaders with actionable insights
Drive product adoption strategy through a combination of customer data, industry benchmarking, and Salesforce success patterns
Translate complexity into executive-ready content that influences decisions at the highest levels
Proactively identify trends, risks, and opportunities across the customer base to shape enterprise-wide strategy
Partner across functions—including Product Management, Marketing, Data & Analytics, and Customer Success—to align on metrics and adoption frameworks
Build scalable research programs that inform both near-term actions and long-term success motions
Qualification
Required
10+ years in management consulting, strategy, or customer success roles focused on B2C SaaS
Proven ability to generate strategic insights that drive measurable business outcomes
Strong analytical skills with the ability to identify trends, build frameworks, and guide decisions through data
Exceptional executive communication skills and comfort engaging senior leaders with clarity and confidence
Deep experience leading qualitative and quantitative research in a business setting
Skilled at cross-functional collaboration and navigating complex organizations with agility and influence
Familiarity with CRM, SaaS adoption models, and the Salesforce ecosystem (Marketing Cloud a strong plus)
Preferred
MBA or advanced degree in business, analytics, or related field
Proficiency in SQL and data visualization tools (e.g., Tableau)
Experience with Excel-based modeling, cohort analysis, and business case development
Passion for AI, innovation, and the future of customer success
Benefits
Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
10001+ employees
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1883)
2024 (2296)
2023 (1850)
2022 (2849)
2021 (2124)
2020 (1960)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergence CapitalHalsey Minor
2022-10-18Post Ipo Equity
2004-06-23IPO
2003-01-01Series Unknown· $1M
Leadership Team
Arundhati Bhattacharya
Chairman & Ceo Salesforce India
Marc Benioff
Chair & CEO
Recent News
2026-01-22
Benzinga.com
2026-01-21
Company data provided by crunchbase