Discovery Senior Living · 20 hours ago
Senior Manager / Assistant Director of Paid Media Advertising
Bonita Springs, FL
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$80K/yr - $115K/yr
6+ years expDiscovery Senior Living is a leading provider in the senior living sector, seeking a Senior Manager / Assistant Director of Paid Media Advertising. The role focuses on developing and optimizing paid media strategies to drive lead generation and occupancy growth for multiple senior living communities while managing relationships with external agencies and ensuring performance excellence.
Health CareReal Estate
Hiring Manager
Michael Slade
Responsibilities
Develop and oversee the paid media strategy across search, social, display, video, programmatic, and other digital channels to support lead generation and occupancy goals
Provide leadership, coaching, and day-to-day management for direct report(s), including goal-setting, performance development, and ensuring high-quality execution of paid media responsibilities
Partner closely with the external media agency to set clear strategies, establish performance expectations, and ensure flawless execution
Serve as the internal subject-matter expert on paid media trends, targeting tactics, audience strategies, and emerging technologies
Maintain a deep understanding of market-level dynamics, including competitive landscapes and audience behaviors, to inform strategy and performance decisions
Assist with onboarding and training new team members on paid media and conversion optimization best practices
Review and guide the agency’s campaign builds, optimizations, and creative recommendations to ensure brand alignment and maximum ROI
Own forecasting, pacing, and performance oversight across all channels, ensuring spend efficiency and lead volume predictability
Implement a rigorous test-and-learn roadmap, including creative, audience segments, bidding strategies, and landing page performance, to continuously improve results
Monitor KPIs including cost per lead, conversion rates, occupancy impact, and marketing efficiency ratios
Translate complex performance data into actionable insights and recommendations for senior leadership and community stakeholders
Partner with analytics, CRO, and CRM teams to ensure accurate tracking, attribution, and full-funnel visibility
Collaborate with regional sales leaders, marketing teams, and community leadership to understand occupancy needs and ensure paid media supports priority communities
Work with brand, creative, and content teams to develop high-performing ad assets, messaging, and audience-specific campaigns
Align paid media initiatives with CRM workflows and nurture strategies, ensuring seamless lead management
Manage the ongoing relationship with an external media agency, including deliverable management, and quarterly business reviews
Oversee the annual paid media budget, ensuring accurate allocation across communities, channels, and seasons
Ensure all campaigns comply with industry regulations, accessibility requirements, and brand standards
Qualification
Required
6–10+ years of experience in digital marketing or paid media, preferably at scale or within a multi-location environment
Hands-on experience with Google Ads, Meta Ads, Bing Ads, programmatic platforms, and performance analytics tools
Strong analytical skills with the ability to interpret data, identify trends, and guide optimizations
Experience managing agency relationships or leading cross-functional teams
Excellent communication and presentation skills, with the ability to translate technical insights into business-level implications
Bachelor's degree in Marketing, Communications, Business, or equivalent experience
Meticulous attention to detail and a relentless commitment to accuracy and consistency
Excellent project management and communication skills with the ability to present to teams
Experience with budget management
Ability to thrive in a high-pressure environment
Innovative spirit, receptive to change and substantial organizational growth
Intense work ethic with a dedication to teamwork
Exceptional time management and project ownership, consistently delivering against deadlines in a fast-paced, detail-intensive environment
Multitasking skills for handling multiple projects, cross-divisionally
Critical thinking skills for identifying and addressing concerns
Ability to build relationships and articulate ideas well
Excellent grammar, editing and copywriting skills
Capacity to train and mentor other team members
Preferred
Background in senior living, healthcare, or real estate preferred but not required
Company
Discovery Senior Living
Discovery Senior Living is a real estate company providing senior living, care, and resort lifestyle services.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.06MKey Investors
Brevard Alzheimer's Foundation
2022-10-12Series Unknown
2021-03-17Grant· $0.03M
2020-02-26Grant· $0.03M
Leadership Team
Brennan Hughes
Senior Vice President of Sales
Recent News
Company data provided by crunchbase