LivaNova · 23 hours ago
Director, Global Patient Marketing - Epilepsy
Houston, TX
Full-time
Onsite
Director/Executive
$150K/yr - $220K/yr
10+ years expLivaNova is a global medtech company dedicated to changing the trajectory of lives through innovative healthcare solutions. The Director of Global Patient Marketing for Epilepsy will lead patient engagement initiatives for the Vagus nerve stimulation therapy portfolio, focusing on increasing awareness and education among individuals with drug-resistant epilepsy and their caregivers.
Health CareMedical DeviceNeuroscience
Responsibilities
Lead the U.S. and OUS patient marketing strategy for VNS therapy, focusing on awareness of drug-resistant epilepsy, treatment options, and the role of neuromodulation
Build patient journey maps that capture diagnostic delays, treatment barriers, emotional needs, and referral pathways to epileptologists and comprehensive epilepsy centers (CECs)
Identify unmet patient needs across regions and shape campaigns that address access, stigma, diagnosis delays, and treatment understanding
Design cutting-edge Direct-to-Consumer (DTC) multichannel campaigns to generate qualified leads and accelerate adoption
Lead digital-first patient engagement strategies across web, social, search, email, paid media, and community channels that educate and motivate patients/caregivers to explore VNS therapy
Lead generation and nurturing programs that help patients navigate treatment conversations with neurologists/epileptologists
Optimize performance across the patient funnel—awareness, engagement, lead generation, and treatment consideration
Create compliant, empathetic educational content on epilepsy, treatment options, VNS therapy expectations, and patient stories
Partner with Medical, Legal, and Regulatory for efficient and compliant asset review
Build strategic alliances with global epilepsy advocacy groups, international federations, regional chapters, and patient communities
Develop global patient ambassador programs that authentically represent diverse populations and geographies and elevate real experiences with VNS therapy
Build partnerships with key epilepsy organizations and advocacy groups (such as Epilepsy Foundation, regional chapters, and CEC patient programs)
Develop community focused programs to reach underserved and underdiagnosed populations
Support global disease awareness initiatives such as International Epilepsy Day, Purple Day, and regional epilepsy awareness campaigns
Partner with HCP Marketing, Clinical, Medical Affairs, Market Access, Sales, and Digital teams to align patient and physician messaging
Enable alignment between patient-facing messaging and HCP education to streamline referral pathways, especially in markets with specialized epilepsy centers
Provide strategic direction on global product launches and indication expansions, including global rollouts of new neuromodulation technologies
Use data to drive continuous optimization of targeting, segmentation, and channel performance
Develop adaptable toolkits for epilepsy education and VNS therapy awareness in OUS markets
Support regional teams in campaign localization, cultural considerations, and regulatory requirements
Share best practices and performance insights across markets
Lead a team of patient marketing professionals and agencies to deliver high-quality, high-impact programs
Manage global budgets and allocate resources to high-impact patient programs
Drive operational efficiency and best-practice sharing across U.S. and OUS markets
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
10+ years of patient or consumer healthcare marketing experience, including digital campaigns and educational programs
Experience within medical devices, neuromodulation, neurology, chronic disease management, or other highly regulated therapeutic areas
Deep understanding of patient and caregiver dynamics in epilepsy or other chronic neurological conditions
Strong experience navigating FDA, MLR, and device regulatory requirements
Demonstrated track record of driving measurable patient acquisition and engagement
Preferred
Experience in neuromodulation, epilepsy or other implantable device therapy including central nervous system (CNS) disorders, which includes the brain and spinal cord
Familiarity with specialty referral pathways, comprehensive epilepsy centers, and patient support programs
Experience with global (OUS) patient education initiatives
MBA or advanced degree
Benefits
Health benefits – Medical, Dental, Vision
Personal and Vacation Time
Retirement & Savings Plan (401K)
Employee Stock Purchase Plan
Training & Education Assistance
Bonus Referral Program
Service Awards
Employee Recognition Program
Flexible Work Schedules
Company
LivaNova
LivaNova is a medical technology company that specializes in advanced cardiac surgery, neuromodulation, and circulatory support solutions.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$300M2024-03-05Post Ipo Debt· $300M
2015-10-19IPO
Leadership Team
Vladimir Makatsaria
Chief Executive Officer
Alex Shvartsburg
Chief Financial Officer
Recent News
News-Medical.Net
2026-01-16
2025-12-24
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