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GS1 US · 1 week ago

Customer Experience/Sr. Marketing Specialist

Ewing, NJ

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $100K/yr

GS1 US is a small company with a world-class culture that impacts the way the world does business. As a Senior Marketing Specialist, you will support the strategic positioning and promotion of products while enhancing customer experience to increase engagement and facilitate renewals.

CollaborationNon ProfitOnline Forums

Growth Opportunities

Hiring Manager

Jennifer Harrison-Rathfon

Responsibilities

Drive Product Readiness – Support product go-to-market activities by reviewing new products and features, assessing their impact and coordinating cross-functional tasks within Marketing and across the business to support change management

Support Customer Engagement Initiatives – In this critical phase of business development, you will provide marketing support for identified acquisition and member engagement strategies to help smooth the path to renewal, including creating targeted content for multi-channel campaigns to ensure they align with company and program-wide goals

Advance Email Campaign Performance – You will take ownership of creating and launching GS1 US email campaigns, using marketing automation, to support the customer experience by developing compelling messages and calls to action, building targeted email lists, executing email sends, and analyzing campaign results to ensure every initiative is strategically aligned and measurable

Orchestrate Product Go-to-Market – With a firm understanding of GS1 US solutions—including buyer needs and value drivers—you will lay the foundation for achieving market objectives and capturing opportunity. You will leverage analytical skills to assess insights and data, informing a targeted marketing communications and distribution strategy. You will articulate a launch and scale plan, commission the creation of required capabilities, and partner extensively across the company to secure essential marketing assets, PR, and channel capabilities at GS1 US—including direct and partner-based, account-based, and digital—ensuring alignment with strategic goals and measurable outcomes

Qualification

Analytical thinkingDigital marketingEmail campaign managementChannel marketingCommunication skillsOrganizational abilitiesAttention to detailContinuous learning

Required

Outstanding communication skills, both verbal and written

Ability to translate complex concepts into clear, actionable insights for audiences at all levels, including executives and non-technical stakeholders

Strong organizational abilities and keen attention to detail

Ability to effectively manage multiple projects in a dynamic, fast-paced environment

Analytical thinking and ability to interpret data and uncover meaningful insights

Curiosity and commitment to continuous learning

Bachelor's degree from a four-year college or university

Experience across various marketing disciplines, such as channel marketing and digital marketing