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Adventist HealthCare · 1 week ago

Vice President for Public Relations and Marketing, Day Shift, Public Relations

Gaithersburg, MD

Full-time

Onsite

Director/Executive

$226K/yr - $340K/yr

15+ years exp

Adventist HealthCare is a faith-based organization with a strong reputation for high-quality care in the Maryland area. They are seeking a Vice President of Public Relations and Marketing who will develop and implement brand strategies, build media relationships, and oversee internal and external communications to enhance the organization’s visibility and mission.

Health CareHome Health CareHospitalNon ProfitRehabilitationWellness

Responsibilities

Develop and implement a formal, integrated brand strategy to clarify and advance AHC’s organizational identity in the marketplace; broaden awareness of its programs, services and priorities; and increase the visibility of its programs across key stakeholder audiences, internal & external

Create public relations/marketing strategies that will allow AHC’s leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences

Build relationships with the key media outlets to advance AHC’s position with relevant constituents, as well as to drive broader awareness, preference, and support for AHC’s Mission

Develop a digital strategy, including website and social media platforms, that supports AHC’s brand strategy and the healthcare system's strategic plan, driving engagement, consideration, and lead generation

Identify emerging issues faced by AHC, including situations requiring a crisis response. Work with the leadership team and PR & Marketing staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them

Create and manage a comprehensive internal communication strategy to engage and inform all AHC team members with consistent and clear communication, including affiliated medical staff, community physicians, and members of the AHC clinically integrated network. Develop internal communication brand standards

Develop and execute communications plans in support of major business and organizational initiatives such as acquisitions, divestitures, partnerships, new service and facility launches, and leadership and organizational changes

Oversee the development of all internal and external print and electronic communications; manage relationships with associated internal/external communications vendors

Exercise judgment to prioritize media opportunities and prepare talking points, speeches, presentations, and other supporting material as needed

Maintain effective relationships and work collaboratively with other leaders, departments, and service areas in support of ongoing and special needs requiring communications support

Develops and leads a highly performing team of marketing and PR professionals

Provides direct reports and team members with clear expectations and timely performance feedback

Qualification

Public RelationsMarketing StrategyDigital StrategyCrisis ManagementMaster's DegreeTeam LeadershipCommunity EngagementPerformance ImprovementCommunication SkillsMentoringCollaboration

Required

Master's degree in any area associated with Public Relations, Marketing, or Communication

15+ years of public relations and/or marketing experience

A minimum of 5 years' experience in a senior management role

Develops people and organizations- Able to mentor and transform the performance of teams and individuals

Drives Mission Centric Performance - Able to execute on excellent collaboration and communication with both internal and external customers and stakeholders

Focuses on Community and Mission- develops and maintains relationships with the community while ensuring a culture of engagement

Develops robust strategies aligned with the AHC Mission and strategic plan, through strategic and innovative thinking to ensure success

Leads with courage and decisiveness, establishes guiding principles for decisions using ethical behavior and social responsibility

Able to prioritize and use performance improvement to develop solutions

Maintains a climate that attracts, retains, and motivates staff

Preferred

Additional MBA or MHA preferred

Benefits

Work life balance through nonrotating shifts

Recognition and rewards for professional expertise

Free Employee parking

Medical, Prescription, Dental, and Vision coverage for employees and their eligible dependents effective on your date of hire

Employer-paid Short & Long-Term Disability, Basic Life Insurance and AD&D, (short-term disability buy-up available)

Paid Time Off

Employer retirement contribution and match after 1-year of eligible employment with a 3-year vesting period

Voluntary benefits include flexible spending accounts, legal plans, and life, pet, auto, home, long term care, and critical illness & accident insurance

Subsidized childcare at participating childcare centers

Tuition Reimbursement

Employee Assistance Program (EAP) support