Anchorage Digital · 11 hours ago
Member of Product Marketing, Protocols
United States
Full-time
Remote
Mid LevelAnchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. They are hiring a product marketer to support their protocols business line, focusing on developing market-ready messaging and go-to-market strategies for protocol innovations and ecosystem investments.
BlockchainCryptocurrencyFinancial ServicesFinTechSoftware
Responsibilities
Translate protocol mechanics (e.g., consensus, staking, settlement, interoperability, incentives) into market-ready messaging
Produce high-quality artifacts such as: protocol overviews and explainers, technical white papers and blogs (or partner closely on them, launch briefs and FAQs, sales and partner enablement materials
Support the end-to-end narrative for protocol partnerships
Develop clear, differentiated positioning and value propositions for technical and non-technical audiences
Support GTM planning for protocol launches and ecosystem initiatives
Define target audiences (developers, institutions, partners) and tailor messaging accordingly
Act as the voice of the market to Product, Engineering and Business leads
Influence roadmap prioritization with customer, partner, and ecosystem insights
Ensure consistent messaging across marketing assets and external communications
Qualification
Required
Deep knowledge of crypto
Comfort writing short and long-form content for an institutional audience
Experience leading marketing campaigns in a cross-functional environment
Intellectual curiosity, with a track record of seeking client and market insights to inform positioning
Desire to become an expert in technical product features and influence how they're differentiated
Preferred
Experience with L1/L2 protocols
You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system
Company
Anchorage Digital
Anchorage Digital is a regulated crypto platform that provides institutions with integrated financial services and infrastructure solutions.
Founded in 2017
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$487MKey Investors
Kohlberg Kravis RobertsGICBlockchain Capital
2021-12-15Series D· $350M
2021-02-25Series C· $80M
2019-07-10Series B· $40M
Leadership Team
Nathan McCauley
Co-Founder and CEO
Diogo Mónica
Co-Founder and Executive Chairman
Recent News
Company data provided by crunchbase