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The Vitamin Shoppe · 21 hours ago

Sr. Manager, Paid Digital Media

Secaucus, NJ

Full-time

Onsite

Mid, Senior Level

$115K/yr - $130K/yr

6+ years exp

The Vitamin Shoppe is seeking a Senior Manager, Paid Media to lead the strategy, execution, and optimization of their digital media spend. This role involves managing multi-million dollar budgets to enhance DTC e-commerce sales and omni-channel retail impact, utilizing advanced data signals and AI-driven automation for brand growth.

Dietary SupplementsOnline PortalsRetail

Responsibilities

Core Channel Mastery: Direct execution and daily optimization within Meta Ads Manager, Google Ads, and TikTok Ads Manager

Full-Funnel Management: Build and manage complex account structures that balance prospecting (TOF), consideration (MOF), and high-intent conversion/retention (BOF)

Technical Setup: Own the implementation of tracking pixels, server-side Conversions API (CAPI), and product feeds for dynamic Remarketing

Omni-channel Synergy: Develop geo-targeted campaigns to drive foot traffic to store while maintaining DTC profitability

Profit-First Scaling: Manage spend based on Marketing Efficiency Ratio (MER) and contribution margin rather than platform-reported ROAS alone

Inventory-Driven Buying: Align media spend with real-time inventory levels across both digital and physical channels to prevent wasted ad spend on out-of-stock items

First-Party Data Strategy: Leverage Customer Data Platforms (CDPs) to build high-value seed audiences and predictive lookalikes

AI Automation: Utilize automated bidding scripts and AI-driven creative testing frameworks to increase the velocity of campaign iterations

DTC Net Revenue & CAC: Maintaining profitable growth across all e-commerce channels

Blended MER: Ensuring the total marketing investment is driving efficient total business revenue

Retail Velocity: Tracking the lift in 'Brick & Mortar' sales correlated with localized digital spend

LTV (Lifetime Value): Optimizing for high-value customer acquisition rather than one-time purchasers

Qualification

Meta Ads ManagerGoogle AdsTikTok Ads ManagerCustomer Data PlatformsGoogle Analytics 4Looker StudioTableauData FluencyRetail KnowledgeStrategic Thinking