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Better · 1 day ago

MarTech Engineer (Senior Marketing Technology Manager)

Irving, TX

Full-time

Onsite

Senior Level

$135K/yr - $150K/yr

6+ years exp

Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. The Senior Marketing Technology Manager will oversee marketing data systems, ensuring accurate tracking and attribution, and drive measurable marketing outcomes.

Consumer LendingFinTechLendingMortgagePropTechReal Estate

Responsibilities

Own & Optimize Conversion Tracking To Maximize and Maintain Uptime

Maintain and enhance end-to-end analytics for all Key Business Outcomes (Purchase, Refinance, HELOC, etc.) used by executives and marketing team

Audit, diagnose, and resolve tracking discrepancies, data loss, or integration issues across the entire data infrastructure pipeline

Ensure attribution signals are consistent and synchronized across all platforms (Meta, Google, CRM, GA4, and reporting) helping to eliminate data duplication

Actively manage Google Tag Manager and all marketing pixels, events, and data-share on the system's back-end using both server-side and client-side methods

Work with our marketing agency to improve or enable their efforts through understanding their needs and recommendations

Govern and Evolve Marketing Data Infrastructure

Own the event tracking logic to maintain and improve upon our standardized taxonomy that supports unified reporting and downstream activation

Conduct monthly audits to identify dropped events, broken integrations, missing event parameters, and redundancies

Oversee Meta, Google, LinkedIn pixels/tags for accuracy and integrity, and maintain GTM/GA4 governance and naming conventions

Ensure we stay compliant with all privacy, financial, and otherwise relevant industry related ad tracking requirements

Plan, Implement, and Standardize Marketing Technology Integrations

Manage basic coding and review around key marketing integrations

Create marketing-friendly visualizations conveying integration functionality

Self-analyze work and take opportunities to improve without guidance

Sit with engineering team to help manage prioritization on marketing’s behalf

Learn RudderStack, Iterable, our custom built CRM, and work to increase functionality

Monitor and optimize data pipelines: Website → RudderStack → Iterable → CRM → GA4

Investigate and resolve live tracking or integration issues, maintaining root-cause and resolution logs

Serve as a first-line technical resource, capable of handling basic Computer Science (CS) troubleshooting and implementing internal changes when necessary

Work collaboratively with the Engineering team, supporting active campaign measurement reliability

Ensure that uptime is not compromised being quick to fix issues when conversion tracking stops working or data issues arise

Qualification

Digital MarketingData Infrastructure ExpertiseGoogle Tag ManagerJavaScriptIterableLookerBigQuerySQLAttribution ModelingGDPR/CCPA KnowledgeSoft Skills

Required

6+ years of professional experience in Digital Marketing, Technology, or Engineering (Fintech/Mortgage background is a plus)

Data and Infrastructure Expertise: Proven experience in diagnosing and optimizing complex conversion tracking and data flow between multiple MarTech systems (e.g., GA4, CRM, Ad Platforms)

Strong capacity for back-end implementation and troubleshooting of tracking pixels, tags, and data events

Familiarity with basic Computer Science (CS) concepts or development and knowledge of code (e.g., JavaScript related to tagging)

Proven experience in diagnosing and optimizing complex data flow between multiple MarTech systems

Experience with Google Tag Manager, Pixels, Ads Tracking, Javascript / typescript, React

Experience with Iterable, Looker, BigQuery, or SQL

Preferred

Knowledge of GDPR/CCPA and data governance preferred

Exposure to attribution modeling preferred

Benefits

$0 medical plan premium offering coverage nationwide paired with our Health Savings Account that includes an employer contribution

Additional Medical, dental, vision plan options also all with nationwide coverage

Flexible PTO

Immediate virtual mental health support by licensed therapists for our employees and their eligible dependents age 6 and up! First few visits at no cost to you!

Personalized care for every fertility and family care journey for our employees and their partner!

Dependent care benefits (i.e. childcare and/or elder care costs) and commuter benefits both include a company match!

Discount programs and perks including pet Insurance!