Senior Marketing Data & Activation Engineer jobs in United States
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Corps Team ยท 2 days ago

Senior Marketing Data & Activation Engineer

positionBrentwood, TN
timeFull-time
remoteHybrid
senioritySenior Level
money$50/hr - $68/hr
date5+ years exp

Corps Team is seeking a Senior Marketing Data & Activation Engineer for a retail chain of home improvement and agriculture stores. This role focuses on data validation, activation, and governance, ensuring accurate audience management and effective campaign execution.

ConsultingHuman ResourcesInformation TechnologyStaffing Agency
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Growth Opportunities
Hiring Manager
Melissa (Chadwick) Krieg
linkedin

Responsibilities

Analyze and map ACC schemas to Zeta data structures
Validate audience parity between ACC and Zeta during parallel runs
Investigate and resolve audience count discrepancies
Ensure suppression, eligibility, and preference logic behaves consistently
Partner with IT and vendors to troubleshoot data issues affecting activation
Monitor and maintain customer identity resolution across channels
Ensure opt-in, opt-out, and preference data remains accurate and consistent
Detect and address audience inflation, decay, or duplication
Support compliance and deliverability through clean audience hygiene
Prepare and validate customer attributes and event data for:
Personalization
Triggered journeys
Lifecycle messaging
Build and support clean event modeling and trigger firing logic
Enable scalable use of behavioral and transactional signals
Reconcile performance data across:
Zeta
Adobe Analytics
Finance / Analytics outputs
Investigate tracking and attribution discrepancies
Support executive-ready explanations of performance changes
Validate event capture and downstream reporting logic
Support audience split logic and control group design
Enable clean test vs control measurement for journeys and triggers
Assist in defining guardrails to prevent cannibalization or over-messaging

Qualification

Marketing data engineeringSQLAdobe Campaign ClassicZetaAPIsData validationEvent data conceptsPythonRetail marketingCollaborationDocumentation

Required

5+ years of experience in marketing data engineering or ESP data roles
Strong SQL skills (joins, deduplication, window functions) a must; other programming languages expected (Python, Apache Spark, HTML etc.)
Hands-on Adobe Campaign Classic experience: Custom tables, Workflow-based data processing
Hands-on Zeta experience: Audience and event modeling, Identity resolution concepts, Real-time vs batch data ingestion
Experience working alongside IT teams on APIs and data feeds
Understanding of ESP data dependencies and activation impacts
Ability to translate and resolve technical data issues
Strong understanding of web and app event data concepts
Working knowledge of APIs and JSON payloads (conceptual, not development)
Experience working along side data science and analytics teams to activate AI/ML based campaigns
Experience with event data from clickstream, apps, APIs etc
Ability to build and automate tracking and health reports

Preferred

Familiarity with Movable Ink data feeds and ESP integrations
Experience supporting experimentation or incrementality testing
Strong documentation and data validation practices
Retail or eCommerce marketing experience
Reporting or dashboarding experience
Experience collaborating with data science and analytics teams to productionize AI/ML models and support triggered communications

Company

Corps Team

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Corps Team is a nationwide, Professional Recruiting, IT Recruiting and Executive Search Firm.
dateFounded in 2005
location
Marietta, Georgia, USA
people-size51-200 employees
web-link
http://corpsteam.com

Funding

Current Stage
Growth Stage

Leadership Team

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Allison O'Kelly
CEO and Founder
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Company data provided by crunchbase