US Tech Solutions · 4 months ago
Product Marketing Manager – Apps Marketing & Merchandising
Mountain View, CA
Full-time
Hybrid
Senior Level
5+ years expUS Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. They are seeking a highly motivated and detail-oriented Product Marketing Manager to focus on the US and Canada markets, executing end-to-end go-to-market strategies for the Apps vertical and collaborating with cross-functional stakeholders.
Information Technology
Responsibilities
Own and execute the Apps Go-To-Market strategy for the US & Canada, aligning with the global plan from planning through post-campaign analysis
Develop and run campaigns (seasonal, topical, and category-focused) based on market trends, cultural events, user insights, and content opportunities
Create and curate content for the App Store, including writing, editing, and reviewing editorial copy to ensure alignment with brand guidelines and US market expectations
Analyze campaign performance using internal dashboards, market research, and industry trends to understand user engagement, extract insights, and recommend improvements
Research and evaluate new and trending apps for quality, usefulness, and promotional potential
Collaborate cross-functionally with Business Development, Design, Marketing, Editorial, and global teams as needed
Ensure attention to detail and uphold high standards in all deliverables for this high-visibility role
Qualification
Required
5+ years' experience in product marketing, go-to-market strategy, merchandising, or marketing in a mobile e-commerce, entertainment, or digital content business
Proven ability to own and execute a country-level Apps Go-To-Market strategy aligned with a global plan
Experience creating and executing campaigns and content for the US and Canada markets
Strong knowledge of the app ecosystem, including categories, monetization models, business models, and deep understanding of the US apps market
Demonstrated ability to plan, execute, and optimize marketing campaigns
Skilled in analyzing data, market research, and industry trends to identify content opportunities and assess user engagement (no advanced coding required)
Ability to develop user insights, research and evaluate new/trending apps, and assess quality and usefulness
Strong copywriting, editing, and content curation skills for editorial placements
Proven ability to collaborate with multiple stakeholders and manage cross-functional projects
BS/BA degree or equivalent work experience
Preferred
Experience working in a large tech or digital platform company (e.g., FAANG/MAANG, Disney+, etc.)
Experience in a function or company focused on mobile, e-commerce, or entertainment
Strong analytical skills — ability to interpret research or performance data and apply insights to optimize Apps Go-To-Market strategy
Ability to collaborate with partners to develop co-promotion or cross-promotion strategies and campaigns
Ability to advise on strategies and product requirements to enhance GTM capabilities
Strong writing and editing skills, particularly for digital and mobile contexts
Knowledge of US cultural events and seasonal content trends
Experience across diverse categories such as entertainment, sports, social apps, and e-commerce
Company
US Tech Solutions
US Tech Solutions counted among the largest yet the fastest growing staffing firm; all achieved organically.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Manoj Agarwal
Chief Executive Officer
Recent News
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