Yeomans · 1 week ago
Social Media & Advertising Specialist
Daytona Beach, FL
Full-time
Onsite
Entry, Mid Level
1+ years expGary Yeomans Honda is a growing company seeking a hands-on marketer to enhance showroom and service traffic through data-driven paid media and engaging social content. The role involves planning and executing paid campaigns, optimizing listings, managing organic social content, and tracking campaign results for continuous improvement.
AutomotiveCustomer ServiceRetailService Industry
Responsibilities
Plan and execute paid campaigns across Meta (Facebook/Instagram), YouTube, and Google Ads (Search/Display/PMAX)
Optimize listings and lead flow from AutoTrader, CarGurus, Cars.com, etc
Build an organic social calendar (reels, shortform video, stories) and engage our local community
Write ad copy, coordinate simple photo/video shoots, and ensure OEM brand compliance
Track results in GA4/CRM, report on CPL/CPA/ROAS, and drive continuous improvement
Partner with Sales, Service, and BDC to align offers, inventory, and promotions
Media planning & execution: Manage Meta, YouTube, and Google Ads (Search/Display/PMAX); set budgets, pacing, and audience targeting
Marketplace optimization: Improve visibility and lead quality from AutoTrader, CarGurus, Cars.com and similar partners
Content & community: Run an monthly social calendar (reels, stories, car walkarounds, service tips, event coverage); engage comments and local groups
Creative production: Write copy, storyboard short videos, coordinate quick shoots, and maintain OEM brand/coop compliance
Analytics & reporting: Build GA4 dashboards, track leads from source to sale in CRM, and present weekly insights with nextstep actions
Collaboration: Align with Sales/Service/BDC on inventory highlights, specials, and reputation management; support events and sponsorships
Qualification
Required
1-3+ years in automotive marketing or performance advertising (dealer, agency, or vendor)
Proven results with Meta/YouTube/Google Ads; confident editing shortform video (CapCut/Canva a plus)
Familiarity with marketplace platforms (AutoTrader, CarGurus, Cars.com) and lead attribution in GA4/CRM
Strong writing, visual instincts, and a portfolio of ads/reels/posts that show impact
1-3+ years of performance advertising/social in automotive or similar highintent retail
Handson with Meta Ads, YouTube, and Google Ads; strong UTM/GA4 skills and CRM familiarity
Experience editing shortform video; proficiency with Canva/CapCut or similar tools
Portfolio demonstrating growth in leads/appointments and efficient CPL/ROAS
Clear communicator who can translate data into action
Benefits
Competitive pay + performance bonus + benefits
Benefits, training, and the tools to win
Company
Yeomans
Yeomans is a car dealership and service center.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase