Cisco · 20 hours ago
Senior Manager, Audience Segmentation and Data Strategy - Remote
United States
Full-time
Remote
Senior Level
$180K/yr - $243K/yr
5+ years expCisco is a leading technology company focused on creating innovative solutions that enhance security and connectivity in the digital age. The Senior Manager, Audience Segmentation and Data Strategy will lead the Audience Strategy team, overseeing audience targeting and segmentation strategies while managing data vendors and ensuring database health.
Communications InfrastructureEnterprise SoftwareHardwareSoftware
Responsibilities
Design and implement multi-channel segmentation strategies to optimize targeting for marketing and sales campaigns
Partner with channel owners (email, paid media, sales) to develop and refine audience strategies that drive engagement, conversion, and pipeline
Analyze campaign performance data and audience insights to continuously improve segmentation models and audience quality
Partner with Splunk’s Global Demand Center (GDC) to ensure they have the segmentation building blocks necessary to efficiently and effectively deliver against key campaign launches and outreaches
Lead, motivate and mentor/develop a highly skilled team of experts focused on data operations, vendor management, and audience development
Set priorities, manage capacity, define success metrics, and ensure team alignment with broader marketing and sales goals
Manage relationships with external data providers for contact acquisition and enrichment
Evaluate and onboard new vendors, ensuring compliance with data privacy regulations and company policies
Ensure data contracts are optimized for quality, cost-efficiency, and alignment with business objectives
Oversee data hygiene processes, including de-duplication, normalization, and enrichment
Establish and maintain data governance policies to ensure accuracy, compliance (e.g., GDPR, CCPA), and integrity of prospect and customer records
Collaborate with marketing operations, sales ops, and IT teams to ensure seamless data flows and platform integrations
Qualification
Required
5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy
2+ years of proven leadership or people management experience
Strong understanding of contact acquisition strategies, data enrichment, and vendor management including privacy regulations (GDPR, CCPA)
Preferred
Experience in enterprise B2B or high-growth SaaS environments
Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, Snowflake and data visualization tools
Experience with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority Engine
Knowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutions
Analytical mindset with the ability to translate data into actionable insights and share details with stakeholders
Understanding of email campaign success metrics and their relationship to audience segmentation
Strong collaboration, communication, and relationship-building skills across cross-functional teams
Experience applying agile methodologies to marketing and data strategy projects
Excellent project management and communication skills
SQL or experience with querying large data sets
Benefits
Medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short and long-term disability coverage
Basic life insurance
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness
16 days of paid vacation time per full calendar year
Flexible vacation time off program
80 hours of sick time off provided on hire date
Up to 80 hours of unused sick time carried forward from one calendar year to the next
Additional paid time away may be requested to deal with critical or emergency issues for family members
Optional 10 paid days per full calendar year to volunteer
Annual bonuses subject to Cisco’s policies
Performance-based Incentive Pay
Company
Cisco
Cisco develops, manufactures, and sells networking hardware, telecommunications equipment, and other technology services and products. It is a sub-organization of Cisco Press.
10001+ employees
H1B Sponsorship
Cisco has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1238)
2024 (1231)
2023 (1273)
2022 (2127)
2021 (1991)
2020 (1173)
Funding
Current Stage
Public CompanyTotal Funding
unknown1990-02-13IPO
Leadership Team
Chuck Robbins
Chair and CEO
Carl Solder
Chief Technology Officer - Cisco System Australia/New Zealand
Recent News
2026-01-08
The Hollywood Reporter
2026-01-07
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