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Publicis Health Media · 1 day ago

Senior Analyst, Business Intelligence

New York, NY

Full-time

Hybrid

Mid, Senior Level

$72K/yr - $100K/yr

2+ years exp

Publicis Health Media is the leading health media agency in the US, dedicated to delivering innovative health and wellness solutions. The Senior Analyst, Business Intelligence will analyze media and marketing performance, ensure data accuracy, and create dashboards to assess campaign effectiveness while also training new team members.

AdvertisingFitnessHealth Care

H1B Sponsor Likely

Responsibilities

Ensure data accuracy across all reporting tools through quality assurance processes

Engage with data partners to prepare, validate, and resolve data discrepancies

Assist in creating measurement plans to assess brand performance

Conduct industry research to provide benchmarks, market insights, and client reports

Analyze media campaign data to generate insights and recommendations on audience behavior

Collaborate with BI leadership to develop reports, presentations, and client deliverables

Maintain strong relationships with internal teams, ensuring all BI-related data needs are met

Train and mentor entry-level analysts on BI reporting platforms, including:

Google Display & Video 360 (DCM)

Data visualization tools (Datorama, Power BI, Tableau)

Search Ads 360/Google Ads

Social reporting (Facebook, Instagram, X/Twitter)

Web analytics (Analytics 360, Omniture)

Contribute to competitive analyses and best practice audits

Actively participate in meetings, offering insights and strategic input

Work independently while managing multiple deliverables in a fast-paced environment

Qualification

Data AnalysisDigital Analytics ToolsStatistical ModelingData VisualizationMS ExcelProblem-SolvingTime ManagementCritical ThinkingCommunication Skills

Required

Bachelor's Degree (preferably in a related field) is required

2 to 3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience a plus)

Strong analytical skills, with the ability to translate data into strategic insights

Ability to manage multiple priorities, meet deadlines, and work independently

Understanding of multi-channel marketing and data-driven decision-making

Proficiency in: Time Management & Prioritization, Problem-Solving & Critical Thinking, Quantitative & Data Analysis

Hands on experience with digital analytics tools (Google Analytics, Omniture)

Power user of MS Excel; Proficiency in Word and PowerPoint is required

Preferred

Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus

Experience in program measurement (online and/or offline) and test design a plus

Benefits

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Company

Publicis Health Media

Glassdoor3.6

Publicis Health Media develops breakthrough programs that ultimately help people make healthy decisions.

Founded in 2012

Philadelphia, Pennsylvania, USA

501-1000 employees

https://www.publicishealthmedia.com/

H1B Sponsorship

Publicis Health Media has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (7)

2024 (5)

2023 (1)

2022 (2)

2021 (7)

2020 (6)