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Farmer Boys · 1 day ago

Local Store Marketing Leader

Riverside, CA

Full-time

Onsite

Senior Level

5+ years exp

Farmer Boys is a company focused on brand engagement at the local level, and they are seeking a Local Store Marketing Leader to drive marketing initiatives. This role involves developing and implementing marketing programs, providing strategic guidance to restaurants, and ensuring alignment with brand standards.

Food and BeverageRestaurants

Responsibilities

Develop and implement comprehensive local store marketing programs aimed at increasing brand awareness, driving trial, and supporting sustained guest engagement

Design, refine, and customize marketing materials to support local initiatives and ensure alignment with brand standards

Build and deliver structured training programs to equip operators and their management teams with the tools and knowledge necessary to execute local marketing strategies effectively. Partner closely with Franchise Business Consultants and Marketing Representatives to support execution across markets

Provide strategic guidance to individual restaurants and restaurant groups, contributing to the development and refinement of regional and local marketing plans

Conduct measurement, analysis, and reporting on both pilot programs and system-wide initiatives, presenting findings and recommendations to leadership and broader system stakeholders

Oversee the development and maintenance of an ad builder and local market asset library, ensuring materials are accessible and customizable for operators

Manage budgets responsibly, ensuring accuracy, stewardship, and alignment with broader organizational goals

Collect, organize, and analyze local market spend data from operator ownership groups to support planning and accountability

Lead social media strategy and execution, including content development, scheduling, campaign management, and overall brand presence in partnership with marketing

Maintain consistent and effective communication with leadership, including weekly check-ins, status updates, and reporting

Qualification

Local Store MarketingAnalytical skillsBudget managementMarketing materials designSocial media strategyCopywriting proficiencyMicrosoft Office SuiteEffective communicationTeam leadershipAttention to detailOrganizational skills

Required

Must be detail-oriented and disciplined to complete assigned tasks in a timely manner

Must be disciplined and focused on the pursuit of excellence

Must understand and achieve company vision, mission, and goals

Must have effective people skills: diplomatic, relationship-oriented, effective communicator, including listening skills, accepting coaching and feedback, etc

Must be able to work as a team member and be an effective leader

Strong analytical and problem-solving skills

Strong discipline, organizational skills, and follow-through, with the ability to ensure alignment and execution across diverse groups

Foundational design capabilities and copywriting proficiency to support creation and refinement of marketing materials

Ability to work independently while maintaining exceptional attention to detail, organization, and overall work ethic

Proficient with Microsoft Office Suite or related software

Bachelor's degree in Marketing, Communications, Business, or equivalent experience

5–7 years of experience in Local Store Marketing, preferably within a multi-unit or franchise environment

Proven experience working directly with franchisees, with the ability to influence, guide, and hold stakeholders accountable