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Ebenezer · 1 day ago

Director of Sales and Outreach

Edina, MN

Full-time

Onsite

Lead/Staff, Director/Executive

3+ years exp

Ebenezer is a vibrant senior living community providing a full spectrum of services. The Director of Sales and Outreach is responsible for creating and implementing a marketing plan to maintain full occupancy and work with external referral resources.

Assisted LivingChild CareEducationElder CareHealth CareNon ProfitNursing and Residential Care

Responsibilities

Establishes and supports a sales and marketing plan aimed at full occupancy:

Works with corporate marketing department to design and coordinate marketing & sales plans/initiatives

Develops and maintains effective, on-going relationships with external referral resources

Creates and maintains system for generating new leads

Follows Ebenezer Sales System guidelines

Ensures that marketing materials are current and available

Obtains and analyzes competitive pricing and market area trend information as it relates to the senior housing community

In conjunction with the Executive Director and Corporate Marketing Consultant, develops and maintains marketing budgets

Schedules and conducts tours

Makes recommendations for web content and changes

Implements pre-closings and closings of unit sales

Maintains data base on current residents

Maintains current Occupancy Reporting requirements

Manages wait list

Promotes positive customer relations:

Provides guidance and resources to residents/tenants/families with their transition into and out of their home

Creates and maintains positive on-going relationships with customers including prospects, residents, families and professionals

Develops and maintains database of contacts, up-to-date records, and tracking per community requirements

Builds awareness about community with referral sources and other groups

Assists residents/tenants with their transition into and out of their home

Serves as resource to residents/tenants and families seeking information:

Prepares or obtains materials from community resources and program files

Identifies and works with community resources to provide information and educational sessions

Organizes referral events, i.e. CEUs, seminars, hosting referral and community events

Qualification

Occupancy development experienceSales experienceMarketing plan developmentPowerPoint presentationsMarketing/Communications degreeCustomer relationsCommunity resource identificationRelationship building