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La Ligne LLC · 1 week ago

Contract Marketing Manager

New York, NY

Contract

Hybrid

Senior Level

$5,000/mo - $8,000/mo

7+ years exp

La Ligne LLC is a fashion company that specializes in versatile clothing collections inspired by the stripe. They are seeking an experienced Marketing Manager to lead their marketing function during a maternity leave cover, overseeing a wide range of marketing initiatives and managing a high-performing team.

ApparelDeliveryE-CommerceFashionRetail

Responsibilities

Oversee the day-to-day operations of the marketing team, including workflow management, performance oversight, and ensuring accountability across roles

Lead weekly marketing meetings, setting clear agendas, priorities, and follow-up actions to keep all projects on track

Support team members in meeting deliverables, resolving blockers, and aligning efforts to company goals

Oversee bi-weekly channel reports in coordination with the marketing coordinator and ensure data accuracy and timely insights

Maintain a positive, collaborative, and high-performance culture within the marketing department

Partner with the Chief Brand Officer to develop and refine seasonal marketing strategies aligned with product launches, collaborations, and key brand moments

Translate strategic initiatives into actionable plans, timelines, and KPIs for the marketing team

Maintain brand consistency and positioning across all touchpoints and campaigns

Work cross-functionally with appropriate teams to ensure marketing strategies are in alignment with business initiatives

Build and manage the seasonal marketing calendar in coordination with the marketing coordinator, ensuring alignment between drops, collaborations, reorders, and promotional events

Lead the concepting, planning, and execution of marketing campaigns—ensuring timely delivery of assets, creative, and messaging

Oversee campaign rollout across email, digital, social, and SMS channels, ensuring cohesive storytelling and optimized performance

Collaborate with internal teams to ensure campaigns are supported across all customer touchpoints (website, social, email, paid)

Manage all collaboration marketing efforts, including reviewing contractual obligations, timelines, and deliverables

Develop marketing plans for each collaboration, assign ownership within the team, and monitor execution

Serve as the main point of contact with collaboration partners, providing marketing updates and final approvals on materials and decks

Ensure partner expectations are met through timely delivery of marketing assets and reporting

Manage the full marketing budget—allocate funds across campaigns, channels, and initiatives

Track and report on spend versus budget, noting variances

Maintain a monthly and quarterly marketing performance dashboard, analyzing spend efficiency, attribution, and ROI by channel to be shared with leadership

Oversee all digital performance channels, including paid search, paid social, and Pinterest

Manage relationships with the digital agency, ensuring alignment with brand objectives, budgets, and performance targets

Provide the agency with timely updates on drops, promotions, and reorders to inform creative and targeting strategies

Review and approve assets, and rollout plans; ensure all tracking and links are correct

Monitor digital performance metrics, analyze results, and ensure insights are shared with internal teams

Drive the planning and delivery of all digital marketing assets—working hand-in-hand with design to brief creative around key styles, storytelling, and brand moments, while managing deadlines and ensuring timely delivery of assets to our agency partners

Lead and execute all email marketing efforts in Klavyio partnership with the marketing coordinator including campaign concepting, scheduling, segmentation, list management and reporting

Oversee lifecycle and flow updates to optimize engagement and conversion

Manage SMS marketing campaigns via attentive—plan content, request creative assets, write copy, schedule sends, and manage segmentation and flows

Update all seasonal website pop-ups and opt-in experiences via Attentive

Manage the affiliate program via CJ, including link management, performance analysis, funding allocations, and partner communication

Collaborate with the marketing coordinator to oversee the creator affiliate program via ShopMy —ensuring lookbooks, analytics, and performance reports are delivered monthly

Identify and nurture relationships with new potential affiliate and creator partners to expand reach and revenue

Plan and manage all asset production needs for marketing, including PDP shoots, layflat shoots, campaign shoots, and ad content

Coordinate with design and production to align on shoot timing and product availability

Ensure deliverables are completed within budget and on schedule

Maintain asset organization and ensure teams have access to approved materials for campaign use

Oversee marketing analytics and data tracking via GA4 and Northbeam

Work with eCommerce to resolve tracking or attribution issues promptly

Partner closely with: Design to coordinate quarterly design reviews. Ecommerce to ensure marketing messaging and product availability align seamlessly online. Operations to stay informed of shipping schedules and stock updates affecting marketing timelines

Ensure all marketing communication accurately reflects product availability and site functionality

Assess and implement new marketing tools, systems, or partnerships to support efficiency and scalability

Qualification

Strategic marketing campaignsDigital marketing expertiseGA4 knowledgeTeam leadershipFashion industry experienceBudget managementData analysis methodsCopywriting skillsCommunication skillsInterpersonal skillsOrganizational skillsProactive work ethic

Required

Bachelor's degree in Business, Marketing, Communication or related field

7+ years of marketing and/or advertising experience in the Fashion industry

3+ years of supervisory or managerial role experience and/or proven experience as a Marketing Director

Expertise in strategic marketing campaigns, branding, and digital marketing forms

Exceptional understanding and knowledge of GA4, Meta, Klavyio, Commision Junction or similar affiliate programs, Attentive, ShopMy/LTK and Google Search

Solid understanding of market research and data analysis methods

Ability to apply marketing techniques over digital (i.e. social media, advertising) and non-digital (i.e. press, print) channels

Exceptional knowledge of marketing techniques and platforms

Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, promotion, social media, press etc.)

Up to date with current and online marketing techniques and best practices

Strong copywriting skills and attention to detail

Excellent leadership with effective team building skills

Highly organized and able to multitask and manage multiple projects/competing priorities

Professional presence and ability to develop strong working relationships with executive management

Proactive work ethic

Exquisite communication and interpersonal skills