Align Technology · 1 day ago
Senior Digital Consumer Growth Marketing Manager
San Jose, CA
Full-time
Onsite
Senior Level, Lead/Staff
$155K/yr - $213K/yr
10+ years expAlign Technology is seeking a Senior Digital Consumer Growth Marketing Manager to lead the strategy and execution of digital consumer growth across their North America web and CRM ecosystem. The role involves defining and optimizing acquisition, web, and CRM programs to accelerate consumer adoption and engagement, as well as managing customer relationship marketing strategies to drive engagement and retention.
HardwareHealth CareManufacturing
Responsibilities
Establish the strategic direction for the development of new web and CRM projects
Identify and set strategic direction for large projects pertaining to holistic web strategy
Define and execute the series of experiments that measure consumer behavior helping the company understand which experiments yield a higher likelihood of success
Develop systems including measurement and actions based on measurement for GEO performance
Define and scale marketing automation programs that support lead nurturing, retention, and reactivation
Establish and adhere to budgets, schedules, work plans, and performance requirements
Evaluate web and email performance to find optimization opportunities and test ideas with A/B tests
Manage SEO/GEO vendor relationship and implement strategies to increase organic search traffic across markets
Develop and implement SEO/GEO content strategies to influence overall web visibility outcomes
Oversee the Doctor Locator by identifying innovation opportunities, creating communication materials, providing product updates to sales and leadership teams, and investigating and resolving issues from customer complaints
Offer ongoing support to business initiatives and partnerships, delivering insights and recommendations as necessary
Ensure adherence to guidelines for the creation of all web and email marketing materials
Create formal networks involving coordination among groups
Maintain the ability to change the thinking of, or gain acceptance from, others in sensitive situations without damaging the relationship
Viewed internally as an organizational expert within defined subject area
Implement strategic policies when selecting methods, techniques, and evaluation criteria for obtaining results
Qualification
Required
A bachelor's degree in business, marketing, or related area
Minimum of 10 years of experience with at least 6 years of direct experience in consumer web, SEO or CRM
Must be a strong collaborator who can manage the needs of internal stakeholders across teams
Able to develop strong team relationships cross functionally as well as inter-departmentally to bring individuals together to focus on team goals
Proven ability to interact with customers and colleagues, to resolve difficult customer service issues
Preferred
Experience with Optimizely, Google Analytics, Salesforce, JIRA, Contentful, HotJar, GEO tools preferred
Benefits
Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
Back-up Child/Elder Care and access to a caregiving concierge
Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
Breast Milk Delivery and Lactation Support Services
Employee Assistance Program
Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan
Short-term and long-term disability insurance in accordance with those plans.
Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.
Flexible Spending Accounts – Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre-tax commuter benefit plan.
401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%.). Employer match vests after two years – 25% year one and 100% at year two. Align offers traditional, Roth, and after-tax options.
Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible).
Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay-period), which carries over to a maximum cap of 30 days. Annual paid vacation time accrual increases based on tenure. Both exempt and non-exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure.
Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours.
11 Company-designated paid holidays throughout the year.
If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave. All parental leave must be completed within one year of the birth or placement of the child. Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
Non-exempt employees will receive full pay for up to 10 days of jury duty. Exempt employees will receive their full salary during any week they serve and perform any work.
Other insurance such as legal, critical illness, voluntary accident, long-term care, auto, home and pet insurance are available for purchase.
Company
Align Technology
Align Technology, Inc. designs, manufactures, and markets the invisalign system for treating malocclusion or the misalignment of teeth.
10001+ employees
H1B Sponsorship
Align Technology has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (75)
2024 (57)
2023 (49)
2022 (60)
2021 (66)
2020 (31)
Funding
Current Stage
Public CompanyTotal Funding
$136MKey Investors
QuestMark PartnersComdisco Ventures
2001-01-26IPO
2000-06-21Series D· $105M
1999-10-07Series Unknown· $26M
Leadership Team
Joseph Hogan
CEO, President, and Director
Ben Park
Head, Emerging Technology | Research & Development
Recent News
Morningstar.com
2025-12-29
2025-12-11
Company data provided by crunchbase