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Blue Shield of California · 23 hours ago

Corporate Communications Specialist, Consultant (Govt Markets)

California, United States

Full-time

Hybrid

Senior Level

7+ years exp

Blue Shield of California is committed to promoting its brand and reputation across various audiences. The Corporate Communications Consultant will work closely with the communications team and executive leadership to develop strategic communication programs that enhance the company's reputation and engage key stakeholders.

Financial ServicesHealth InsuranceNon Profit

Responsibilities

Be a communications lead for one or more key divisions, initiatives and/or teams within a business unit

Partner with executive leadership and key stakeholders to design and implement strategic communications plans in support of Blue Shield of California priorities with the goal of establishing, advancing and maintaining a favorable corporate reputation with targeted audiences, including employees, providers, brokers, public officials, opinion leaders, regulators, consumers and media

Write, edit and disseminate and coordinates messaging on issues or programs for use by all communications representatives in the company, including talking points, FAQs, statements, news releases, blog posts, presentations, letters, alerts and other documents

Establish and manage relationships with the media (reporters, editors) and social media contributors, serving as on-the-record spokesperson

Promote Blue Shield messages and strategy through media relations

Independently work to develop content to promote Blue Shield of California’s leadership in government markets, including Medicare, Individual & Family Plans, and Medi-Cal (Blue Shield of California Promise Health Plan). This will be achieved through communications strategies and stories in traditional and new media channels to reach our members, the general public, employees, key influencers, industry and stakeholder groups

Develop and implement comprehensive external and internal communications plans in support of the company’s strategic priorities in Government Markets, with the goal of establishing and maintaining a favorable corporate reputation with our audiences, including media, community-based organizations, public officials and health plan members

Have direct experience with senior executives' engagement in media and social media strategy and content, including on-site support at executive speaking events

Develop executive visibility plans including social media content

Implement social media strategy and content in support of Government Markets priorities and strategic business goals

Qualification

Communications strategyMedia relationsContent developmentSocial media strategyPublic relationsAnalytical skillsHealthcare experienceLeadership qualitiesTeam player