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Varsity Spirit · 1 day ago

Director, Marketing Operations

Memphis, TN

Full-time

Onsite

Director/Executive

7+ years exp

Varsity Spirit, a leading global source for cheerleading, dance team, and performing arts, is seeking a Director of Marketing Operations to enhance marketing efficiency and organizational agility. The role involves overseeing marketing systems, leading data management initiatives, and managing the Marketing Operations team to drive innovative solutions.

ApparelEducationRetailTraining

Responsibilities

Oversight of the systems, processes, data, and insights that support our marketing initiatives

Lead MarTech strategy, selection, integration and optimization

Drive consumer insights initiatives for both B2B and B2C research throughout the year

Lead Marketing Data management and optimization in partnership with Digital and IT

Champion and lead consistency in measurement, analytics and reporting throughout the marketing organization

Responsible for building and maintaining external vendor relationships

Manage all key marketing projects: creating project timelines, managing budgets and allocating resources among projects

Creating and optimizing internal processes for team efficiency

Maintaining dashboards and reports on critical key performance indicators for centralization

Provide leadership and direction to the Marketing Operations team that drives solutions driven innovation

Manage, motivate and retain Marketing Operations team

Lead Hiring and Onboarding of Marketing Operations team in accordance with required compliance

Management of team’s performance to consistently encourage retention, growth and productivity

Collaborate with the Chief Marketing Office to evaluate and conduct annual performance evaluations of team members

Qualification

Marketing OperationsData ManagementProject ManagementMarTech StrategySalesforceMultitaskingCreative Project ManagementPMP CertificationB2B MarketingB2C MarketingCommunication SkillsOrganizational SkillsTeamwork SkillsFlexibility

Required

Proven experience building, implementing and improving internal processes within a marketing team

Experience managing and working with creative projects

Experience with a project management suite (Asana, Basecamp, Microsoft Project, etc.)

Excellent communication skills, both verbal and written

Excellent organizational and multitasking skills

Ability to manage multiple, competing priorities in a fast-paced, constantly changing environment

Proven teamwork skills, flexibility, and the ability to devise and drive solutions

Up to date on the latest marketing software and tools

Minimum of 7 years of relevant work experience (Digital Marketing, Project Management and/or Marketing Operations) in both B2B and B2C Marketing

At least 3 years of management or supervisory experience

Bachelor's degree in Advertising, Marketing, Business or related field

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC's, laptop, telephone will be required