Aurora · 1 day ago
Senior Staff Brand Marketing
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$163K/yr - $261K/yr
12+ years expAurora is on a mission to deliver the benefits of self-driving technology safely and broadly. As a Senior Staff Brand Marketing professional, you will develop and execute marketing strategies to enhance brand awareness and manage co-marketing partnerships, while leading brand campaigns and shaping the employer brand to attract top talent.
AutomotiveAutonomous VehiclesElectric VehicleTransportation
Responsibilities
Develop and execute integrated strategies for major company moments, product announcements, and brand campaigns
Craft sharp, inspiring campaign briefs for internal teams and external agencies
Develop scripts and concepts in close collaboration with our creative teams to produce breakthrough content across all forms of Aurora’s media and events
Lead the planning, execution, and measurement of integrated, multi-channel brand campaigns and 360 marketing programs with top-tier media platforms to effectively reach target audiences and achieve business goals
Leverage agencies and internal creative teams to develop and deploy content
Measure and report on campaign performance
Lead our brand tracker initiative and conduct ongoing market research and competitive analysis to identify trends and opportunities
Deeply understand our various audiences (Customers, Industry Informed & Influential, Analysts & Investors, GR Stakeholders, Gen-Pop, Top Talent) and shape our voice and messaging to them
Use audience insights to inform our marketing strategies and content
In collaboration with the creative team, act as a steward of the Aurora brand
Ensure consistency in our voice, look, and feel, and champion adherence to brand identity and guidelines across all touchpoints
In addition to regular coordination across MarComm, product, legal, etc. this role will serve as a key link between the marketing team and the Government Relations and Safety teams, providing strategic and executional support for their campaigns and strategic initiatives, like 'Aurora Works' economic impact program
Provide approved brand assets to all cross-functional partners (internal and external)
Develop and execute a comprehensive employer brand strategy and associated campaigns to attract and engage top technical talent
Partner with engineering and Talent Acquisition teams to develop compelling technical content that showcases Aurora as an employer of choice
Contribute to the Talent Acquisition events strategy, ensuring our employer brand is powerfully represented and effectively persuading potential employees to consider Aurora
Build and maintain relationships with key marketing stakeholders across our OEM and industry partners
Share approved brand assets and give branding guidance and approval on co-marketing efforts
Manage and execute co-marketing initiatives with our OEM and industry partners across campaigns, collateral, announcements, and events to amplify our reach and message
Qualification
Required
Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent experience
12+ years of experience in brand marketing within an agency, B2B, or tech marketing setting
Proven track record as a brand marketing strategist who is an expert at executing campaigns from brief, to deployment, to reporting
Experience managing paid media campaigns and using data analytics for optimization and reporting
Hands-on experience leveraging AI tools to scale your daily impact and develop campaigns
Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
Proven ability to act as a strategic advisor and subject matter expert to diverse internal stakeholders and cross-functional partners
Demonstrated ability to work well under pressure and effectively manage change, ambiguity, and shifting priorities
Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines
Passion for innovation and a deep understanding of automotive, tech, or transportation industry trends
Excellent written and verbal communication skills
Able and willing to work in Aurora's San Francisco office 3 days a week and flexibility to travel and work across time zones as needed
Preferred
Experience in the autonomous technology, logistics, or freight industry
Basic knowledge of design tools and the ability to visually communicate new concepts or create basic mockups
Benefits
Annual bonus
Equity compensation
Benefits
Company
Aurora
Aurora is building self-driving technology to operate multiple vehicle types, from freight-hauling trucks to ride-hailing passenger ones.
1001-5000 employees
H1B Sponsorship
Aurora has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (51)
2023 (91)
2022 (77)
2021 (38)
2020 (51)
Funding
Current Stage
Public CompanyTotal Funding
$4.19BKey Investors
UberSequoia Capital
2024-08-01Post Ipo Equity· $483M
2023-07-19Post Ipo Equity· $820M
2021-11-04Post Ipo Equity· $1.8B
Leadership Team
Chris Urmson
CEO and co-founder
Sterling Anderson
Co-Founder & CPO
Recent News
2025-12-24
Company data provided by crunchbase