Blue Shield of California · 1 day ago
Corporate Communications Specialist, Consultant (Govt Markets)
Oakland, CA, United States
Full-time
Hybrid
Mid, Senior Level
$126K/yr - $189K/yr
7+ years expBlue Shield of California is a nonprofit organization committed to transforming healthcare to be more affordable and effective. The Corporate Communications Consultant will lead strategic communication initiatives to enhance the organization's reputation and engage with key audiences, including executives and the media.
Financial ServicesHealth InsuranceNon Profit
No H1B
Responsibilities
Be a communications lead for one or more key divisions, initiatives and/or teams within a business unit
Partner with executive leadership and key stakeholders to design and implement strategic communications plans in support of Blue Shield of California priorities with the goal of establishing, advancing and maintaining a favorable corporate reputation with targeted audiences, including employees, providers, brokers, public officials, opinion leaders, regulators, consumers and media
Write, edit and disseminate and coordinates messaging on issues or programs for use by all communications representatives in the company, including talking points, FAQs, statements, news releases, blog posts, presentations, letters, alerts and other documents
Establish and manage relationships with the media (reporters, editors) and social media contributors, serving as on-the-record spokesperson
Promote Blue Shield messages and strategy through media relations
Independently work to develop content to promote Blue Shield of California’s leadership in government markets, including Medicare, Individual & Family Plans, and Medi-Cal (Blue Shield of California Promise Health Plan). This will be achieved through communications strategies and stories in traditional and new media channels to reach our members, the general public, employees, key influencers, industry and stakeholder groups
Develop and implement comprehensive external and internal communications plans in support of the company’s strategic priorities in Government Markets, with the goal of establishing and maintaining a favorable corporate reputation with our audiences, including media, community-based organizations, public officials and health plan members
Have direct experience with senior executives' engagement in media and social media strategy and content, including on-site support at executive speaking events
Develop executive visibility plans including social media content
Implement social media strategy and content in support of Government Markets priorities and strategic business goals
Qualification
Required
Requires a college degree or equivalent experience
Requires minimum of 7 years of prior relevant experience in communications, public relations or related business field
Requires excellent analytical and problem-solving skills
Requires excellent written and verbal communications skills
Requires one to be a team player with strong leadership qualities and is action oriented with a sense of urgency to achieve individual and team goals
Requires one to be able to work on projects under deadline pressure to deliver well-written, accurate and compelling content
Requires strong knowledge and experience with social media
Requires strong interest in the ability to create thoughtful, original content
Requires experience working with the media
Preferred
Healthcare industry experience is preferred
Company
Blue Shield of California
Blue Shield of California is a health insurance service provider.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Gary Culp
Senior Vice President, Government Markets
Gregory Siebert
Senior Vice President Provider Partnerships & Network Management
Recent News
Fierce Healthcare
2025-12-15
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