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Trendline Interactive is now Shift Paradigm · 1 day ago

Director / Sr. Director, Technology Services - Salesforce Ecosystem

United States

Full-time

Remote

Director/Executive

$140K/yr - $175K/yr

10+ years exp

Trendline Interactive, now Shift Paradigm, is seeking a Director or Sr. Director, Technology Services to lead digital transformations within the Salesforce ecosystem. This role involves driving architecture strategy and ensuring the implementation of Salesforce technologies to enhance client operations and customer engagement.

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No H1B

Responsibilities

Serve as the primary technical lead for Salesforce-centric transformations, accountable for solution architecture and data strategy that directly supports client business objectives (e.g., pipeline acceleration, retention, efficiency)

Develop forward-looking integration frameworks that not only unify Salesforce technologies (Data Cloud, Intelligence) with the broader martech stack but also enable closed-loop reporting and multi-touch attribution to validate marketing performance

Drive the design of unified data models and identity resolution strategies (leveraging Salesforce Data Cloud) that empower clients to move from static lists to real-time, personalized journeys across Marketing Cloud and Sales Cloud

Establish architectural standards and governance models that ensure long-term system health, data compliance, and operational efficiency, preventing technical debt as clients scale

Ensure that the 'vision' sold during pre-sales is technically feasible, scalable, and executed with architectural integrity

Manage and mentor architects and platform experts fostering a culture of technical excellence and keeping the team ahead of the curve on emerging Salesforce capabilities (e.g., Data Cloud updates, Generative AI, etc.)

Champion Agile delivery methodologies to orchestrate cross-functional execution, ensuring complex technical solutions are deployed on schedule and within budget while maintaining architectural integrity

Act as the lead Salesforce SME in prospect conversations, translating complex technical capabilities into clear business value propositions that address specific client pain points and growth goals

Create and present strategic solution roadmaps and architecture diagrams that illustrate the 'art of the possible,' helping clients visualize their maturity journey from current state to a fully optimized Salesforce Customer 360 ecosystem

Collaborate with Sales and Alliances to scope accurate, profitable engagements, translating high-level business goals into precise technical recommendations, phased delivery approaches, and Level-of-Effort (LOE) estimates

Represent Shift Paradigm in co-selling scenarios within our Salesforce partnership, articulating solution value and differentiation

Provide thought leadership in RFP/RFI responses, ensuring technical feasibility, clarity, and alignment with best practices

Embed AI/ML capabilities (e.g., Einstein, predictive modeling) into client architectures to enhance personalization and automate decision-making, driving higher conversion rates with less manual effort

Partner with internal innovation initiatives to prototype new solutions, Salesforce accelerators, and reusable frameworks that differentiate Shift Paradigm’s offerings

Qualification

Salesforce ecosystem expertiseSolution architectureData modelingAI/ML integrationAPI designAgile methodologiesMentoring teamsTechnical pre-salesExceptional communication

Required

10+ years in marketing technology, solution architecture, or data engineering roles within digital agencies or enterprise environments

Extensive experience leading VP & C-Suite level technical discussions and recommendations

Comfortable leading discovery workshops, requirements working sessions, whiteboarding complex architectures live, and conducting technical pre-sales demos that bridge the gap between feature functionality and business value

Exceptional communication skills with the proven ability to translate technical concepts (APIs, schemas, identity graphs) into clear business outcomes for executive audiences

Experience mentoring cross-functional teams, fostering technical excellence, and influencing strategic direction

Experience leading teams through Agile and/or waterfall development lifecycles, consistently delivering technical solutions that meet strict timeline and budget constraints

Proven experience designing and implementing solutions that leverage at least three of the following tools: Salesforce Marketing Cloud, Data Cloud, Sales Cloud, Agentforce, Salesforce Intelligence

Proven experience integrating tools such as Data Warehouses & CDPs, Marketing Automation Platforms, CRMs, and CMS / Web Platforms with the Salesforce ecosystem

Deep understanding of data modeling, identity resolution, and customer 360 architecture

Experience integrating and operationalizing AI/ML capabilities within marketing and data platforms

Strong background in API design, data contracts, microservices, and cloud infrastructure (AWS, Azure, GCP)

Preferred

Salesforce certifications are a strong plus

Benefits

Medical

Dental

Vision

STD/LTD

Life/AD&D

Flexible Paid Time Off

Various other ancillary benefits and perks

Company

Trendline Interactive is now Shift Paradigm

We are a modern marketing firm that combines the resources of agencies, consultancies, and systems integrators to enable organizations to rethink digital engagement, implement modern solutions, and optimize programs over time.

Founded in 2010

Austin, Texas, USA

201-500 employees