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Zions Bancorporation · 1 day ago

Marketing Research Analyst- UT, TX, CA, NY

Salt Lake City, Utah, United States

Full-time

Onsite

Mid Level

$81K/yr - $118K/yr

3+ years exp

Zions Bancorporation is a leading financial institution known for its exceptional service and local leadership. They are seeking a Marketing Research Analyst to design and execute research initiatives that optimize marketing campaigns and provide insights into customer behavior and market dynamics.

AgricultureBankingFinanceFinancial Services

Responsibilities

Conduct primary and secondary research to understand customer needs, market trends, and competitive positioning

Develop and analyze surveys, focus groups, and other research tools to gather qualitative and quantitative insights

Translate complex data into clear, actionable recommendations for marketing, product, and leadership teams

Evaluate marketing campaign effectiveness and provide strategic recommendations for optimization

Monitor industry trends and competitor activity to inform positioning and strategic planning

Create dashboards, reports, and presentations that communicate findings in a compelling and digestible format

Qualification

Marketing researchData analysisResearch tools proficiencyB2B experienceB2C experienceAnalytical skillsStorytelling skills

Required

Bachelor's degree in marketing, Business, Statistics, Psychology, or a related field and 3–5 years of experience in marketing research, consumer insights, or analytics

Proficiency in research tools (e.g., Qualtrics, SurveyMonkey) and data platforms (e.g., Excel, Tableau, SPSS, or similar)

Strong analytical and storytelling skills with the ability to connect data to strategy

This is an in-office position 5 days – not a hybrid role