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Hormel Foods · 1 day ago

Associate Brand Manager - Fresh and Ready Meats (FARM) - Corporate Office (Austin, MN)

Austin, MN, United States

Full-time

Onsite

Entry Level

$91K/yr - $127K/yr

1+ years exp

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. The Associate Brand Manager will create plans and execute tactics to achieve results, manage brand equity, and support various business planning and innovation initiatives.

Food ProcessingManufacturingMeat and Poultry

No H1B

U.S. Citizen Only

Responsibilities

The Associate Brand Manager will have ownership of some of the responsibilities below or may assist the Senior Brand Manager in these responsibilities. The incumbent will create plans and execute tactics that Win with the Customer, Win with the Consumer, and Expand Profits in order to achieve results

Area of management will include brands such as ALWAYS TENDER® Pork, HORMEL® CURE 81®, HORMEL® Chunked Chicken, HOUSE OF TSANG®, HERB-OX®

Business planning, long-range planning (LRP) strategy ownership, P&L accountability: Owns the creation of the LRP strategy and development and execution of the annual operating plan (AOP) targets for the assigned portfolio. Establishes business objectives, strategies, and tactics to attain LRP & AOP. Achieves volume, net sales & gross margin targets. Works with Retail FP&A for monitoring and updating P&L forecasts

Innovation: Leads future growth by identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case. Works collaboratively across a large team to ensure strategies are understood and plans are executed to achieve long range plans and strategies

Brand Equity Management: Manages brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives. Works with agency partners to create annual consumer media, promotion and public relations plans

Supply Chain Partnership: Supports operations, logistics, forecasting, and purchasing departments to management of finished goods and supply inventories. Leads and manages indirect cross-functional team members to accomplish projects that support brand initiatives and business needs

Channel Development: Works with our Retail Sales team to capitalize on growth potential with specific channels. Supports Retail Sales customer engagement by participating in customer sales calls to accomplish sales initiatives, developing sales presentations or content, assisting in addressing customer category/brand opportunities and challenges. Develops trade strategy and national trade budget with National Category Sales Manager counterpart. Monitors marketplace dynamics and implements corrective action when and where necessary

Execution: Manages the day-to-day execution of the business including but not limited to, item setup, licensing, packaging projects, new item development, project management, etc

Qualification

Retail experienceAnalytical skillsBudget managementTeam collaborationProblem-solvingDecision-makingTime managementInterpersonal skillsOrganizational skillsWritten communicationVerbal communicationCreative thinking