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Meadows Behavioral Healthcare · 1 day ago

Social Media Manager - North Phoenix, Arizona

Phoenix, AZ

Full-time

Onsite

Senior Level

5+ years exp

Meadows Behavioral Healthcare is a leader in the behavioral health industry, offering specialized programs for various conditions. The Social Media Manager will develop and execute social media strategies to enhance brand awareness and engagement, while collaborating with various teams to create engaging content.

ConsultingHealth CareMedical

Comp. & Benefits

Responsibilities

Formulate and implement comprehensive social media strategies aligned with MBH’s marketing goals, focusing on brand positioning, patient engagement, and lead generation for multiple brands and audiences

Oversee the creation of compelling, visually appealing content that resonates with our audience. This includes videos, images, infographics, and posts that highlight our services, patient testimonials, and mental health tips. Manage video creation specifically for social media platforms, ensuring content is timely, engaging, and tailored to each channel

Plan, execute, and monitor targeted social media campaigns. Use insights and analytics to refine campaigns for maximum impact and return on investment (ROI)

Foster a supportive online community by actively engaging with followers, responding to comments and messages, and managing customer service interactions on social platforms

Utilize social media analytics tools to track performance metrics and provide regular reports to senior management. Adjust strategies based on data-driven insights to enhance effectiveness

Stay informed about social media trends, platform updates, and industry news to keep our strategies fresh, relevant, and effective

Work closely with marketing, clinical teams, and administration to ensure cohesive messaging across all platforms and integration with broader marketing efforts. This includes proactive outreach, follow-up, and collaboration with busy clinical teams to secure needed content and ensure deadlines are met

Lead social media projects with strong follow-through, staying on top of deadlines, tracking progress, and self-motivating to find the best ways to partner with teams across the organization

Qualification

Social Media ManagementContent CreationAnalytics & ReportingSEOSEMSocial Media ToolsCreative ThinkingCommunication SkillsProject Management

Required

Bachelor's degree in marketing, communications, digital media or a related field

Minimum of 5 years in social media management, with a proven track record in a similar role, preferably in healthcare, wellness, or lifestyle industries

Must have experience in managing multiple brands, i.e., portfolio company, agency, etc

Proficiency in social media management tools., i.e., HubSpot, Hootsuite, Sprout Social

Strong understanding of SEO and SEM principles

Excellent creative and copywriting skills

Data-driven decision-making capabilities

Proficiency in Canva and Adobe Creative Suite or similar tools for content creation

Passion for mental health and wellness

Creative thinker with a strategic mindset

Excellent communication and interpersonal skills

Ability to thrive in a fast-paced environment and manage multiple projects effectively