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Horizon Next · 1 day ago

Investor, Integrated Investment

New York, NY

Full-time

Onsite

Entry, Mid Level

$66K/yr - $80K/yr

1+ years exp

Horizon Media is a leading marketing and advertising firm headquartered in New York City, known for its innovative approach and commitment to diversity. The role of Investor, Integrated Investment involves developing digital media strategies, negotiating media buys, managing campaign execution, and analyzing performance metrics to optimize client campaigns.

AdvertisingAnalyticsBusiness DevelopmentMarketing

Responsibilities

Collaborate with Assistants and Senior Associates, and Supervisors for strategy and plan development

Identify how digital strategy fits into overall brand communication goals

Employ Horizon Media's suite of planning, evaluation and buying tools for application/analysis of competitive landscape, target/audience digital consumption support, plan development and reporting

Participate in team brainstorms to kick off plan and consideration set development

Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge

Contribute to the creation and presentation of media specific documents such as media plans, objectives and strategy decks, and other related functions

Gather rates for planning costs

Effectively negotiate & steward buys across multiple accounts

Analyze daypart mixes and pricing within plans

Lead RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations

Oversee accuracy of plan details and insertion orders within internal systems tool

Maintain collaboration with key contacts during planning process, including Partners, Creative Agencies, Paid Social and Programmatic

Set up campaigns in Prisma and SBMS

Implement site tagging, ensuring all first- and third-party trafficking is properly executed

Issue specs documents, IOs, and ensure all materials are received from creative agency

Oversee creation of campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients

Work alongside assistant associate on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety

Manage market budgets and deliverables (GRPs, impressions, response data)

React quickly to campaign results, and implement required optimizations as directed

Assist account manager with budget maintenance, clearance spreadsheets and other campaign data

Ensure all deals are delivering throughout the flight

Participate in campaign results meetings/calls with client and strategy teams

Monitor and report on media campaigns on an ongoing basis, communicating optimization opportunities and challenges to internal teams and media partners

Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Analyze MSAs and delivery reports from partners on a quarterly basis to deliver the post report to the Business Solutions team

Work with Assistant to reconcile monthly invoices and track all monthly totals by deal

Work with the billing department to make sure all invoices have been correctly input

Work through discrepancies with the respective partner(s)

Help to train Assistants and onboard new Associates

Delegate and provide real time feedback to direct report(s)

Through effective verbal and written communication, develop and maintain strong mutually beneficial relationships with Horizon Media departments (Business Solutions, Traffic, Ad Ops, Billing) as well as external partners

Effectively manage up and down, collaborate with your Senior Associate and Supervisor on day-to-day account activities, status, and deliverables

Qualification

Media BuyingDigital StrategyData AnalysisPrismaMedia MathNegotiation SkillsCommunication SkillsTeam PlayerTime ManagementProblem SolvingDetail OrientedMentorshipFlexibility

Required

Interested in the video and digital landscape

Have a data powered mindset

Comfortable working within large sets of data and numbers

A problem solver with foresight and the ability to develop creative solutions

Results oriented; consistently motivated, proactive, and resourceful

A strong, effective communicator and team player

Detail oriented with commitment to follow through

An independent worker with effective time management and organizational skills

Flexible and able to succeed in a fast-paced environment

An individual who takes pride in ownership of work and demonstrates accountability

Ability to mentor and teach team members

Motivated and eager to learn

An advocate for and supporter of diversity, equity and inclusion

Preferred

Experience working in fast-paced advertising/marketing environment

1-2 years' experience related to active buying and planning

Experience with national buying across the linear and digital landscape

Background in analyzing and managing buys towards campaign performance metrics

Strong proficiency in Media Math

Experience using Prisma

Knowledge of various channels and buying methods (video, display, programmatic, social)

Familiarity with marketing principles, analytics and concepts

Confidence within Microsoft Office Suite especially Excel and PowerPoint

Experience in negotiating and constructing digital media plans

Competence within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)

Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)

Benefits

Health insurance coverage

Life and disability insurance

Retirement savings plans

Company paid holidays

Unlimited paid time off (PTO)

Mental health and wellness resources

Pet insurance

Childcare resources

Identity theft insurance

Fertility assistance programs

Fitness reimbursement

Company

Horizon Next

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media.

Founded in 1989

New City, New York, USA

201-500 employees