IPSY · 3 days ago
Social Content Strategist
Santa Monica, CA
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $92K/yr
4+ years expIPSY is the beauty industry’s most powerful platform, uniting brands, creators, and consumers through a beauty membership. The Social Content Strategist will lead and elevate IPSY’s presence on TikTok and emerging platforms, focusing on content creation, channel strategy, and trendspotting while driving brand awareness and engagement.
BeautyCosmeticsE-Commerce
Responsibilities
Concept, capture, and edit social-first content including short-form original videos, trending formats and sounds, campaign storytelling, BTS, in-office footage, reactive, and event coverage
Serve as an expert in the content and formats that drive engagement and deliver key KPIs
Optimize content for use across different IPSY social channels
Develop and manage creative briefs for campaign-specific social assets to be used across IPSY channels
Own and execute IPSY’s TikTok and emerging platform strategy to drive brand awareness, engagement, and traffic
Act as a channel expert and develop platform-optimized content through original content creation, UGC briefs, and dedicated social shoots
Maintain a sharp pulse on the evolving TikTok landscape, identifying high-impact trends and testing opportunities
Collaborate cross-functionally with Creator Partnerships, Brand Ops, Creative, Production, Growth, Brand Partnerships, and Events teams to ensure objectives are met
Manage social calendar; publish and maintain daily TikTok content with strong attention to brand voice and accuracy
Identify cultural moments and trends that resonate with our community and brand
Leverage trending topics and formats to identify reactive content opportunities
Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content
Track, analyze, and report on KPIs including engagement, traffic, and content performance to uncover actionable insights
Build weekly and monthly performance reports to guide optimization and highlight wins
Qualification
Required
4+ years of experience in social media, content creation, or digital marketing within beauty, fashion, or lifestyle
Deep understanding of TikTok, Instagram, and short-form content trends
Proven experience managing social channels, specifically TikTok, for a brand (in house)
Strong video editing and storytelling skills, with experience in CapCut, Adobe Suite, or similar tools
Comfortable both behind, and in front of, the camera when needed
Familiarity with analytic tools (such as Dash Social) and ability to interpret analytics and use insights to inform strategy
Experience collaborating cross-functionally with Creative and Production teams
Highly organized, proactive, and detail-oriented
Thrives in a fast-paced environment with evolving priorities
Passion for digital culture, trends, and online community building
Must be based in Los Angeles, CA
Preferred
A creator's mindset paired with strategic intuition
A deep understanding of how to make content perform
Highly organized and ability to manage multiple priorities
A team player who brings creative energy and a positive attitude
Passion for beauty and eye for storytelling
A proactive problem solver who doesn't just spot trends, but finds ways to make them relevant to our brand
An authentic communicator who enjoys engaging with communities online
Someone who lives and breathes internet culture and social media
Benefits
Medical, dental & vision insurance
401(k) plan with company match
Paid Time Off
Work from home flexibility
Free IPSY Extra subscription
Learning & development programs
Company
IPSY
ipsy is an online beauty community that home delivers a box of 5 beauty samples for a monthly subscription fee.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$237.22M2020-12-15Undisclosed· $133.98M
2015-09-14Series B· $100M
2012-07-13Series A· $2.76M
Leadership Team
Galen Smith
Chief Executive Officer
Marcelo Camberos
Chairman and Founder (CEO from 2011 to 2023)
Recent News
2025-12-11
2025-10-23
Company data provided by crunchbase