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Kohler Co. · 2 days ago

Sr. Digital Marketing Specialist, eCommerce Product Enablement

Kohler, WI

Full-time

Onsite

Mid, Senior Level

$85K/yr - $130K/yr

5+ years exp

Kohler is a leading company focused on innovation and sustainability, and they are seeking a Sr. Digital Marketing Specialist for eCommerce Product Enablement. This role is responsible for driving product readiness and fulfillment across digital channels, ensuring accurate and timely product launches while enhancing direct fulfillment capabilities and connected commerce experiences.

Consumer Goods

No H1B

Responsibilities

Lead cross-functional coordination for new product launches (NPLs) across owned, retailer, and marketplace digital channels

Develop and operationalize standardized launch frameworks that ensure complete, accurate, and on-time product activation across the digital shelf

Improve collaboration between Product Management, Category, Supply Chain, Channel Marketing, and Digital Merchandising to eliminate friction and rework

Create readiness dashboards and launch scorecards tracking timing, content accuracy, and digital activation status

Implement process improvements and automation that shorten launch cycle times and increase launch success rates

Partner with Category Management and Supply Chain to increase direct fulfillment capabilities (1P and 3P models) for eCommerce-eligible SKUs

Identify, scope, and execute opportunities to expand Kohler’s direct-to-consumer and drop-ship programs across retailer and marketplace ecosystems

Monitor and optimize in-stock rates for key digital SKUs, ensuring alignment between sales priorities, promotional plans, and inventory positioning

Support digital inventory visibility tools that connect product readiness with demand forecasting and fulfillment planning

Collaborate with internal and external teams to activate new eCommerce capabilities that connect channels and customers, including social selling, CostcoNext, and agentic/AI-enabled selling models

Support testing and rollout of new digital transaction paths that extend Kohler’s presence into emerging digital ecosystems

Partner with IT, Channel Marketing, and Retail teams to integrate fulfillment, content, and data workflows supporting connected commerce growth

Document and share best practices to scale new capability pilots into sustainable, repeatable programs

Lead alignment sessions and readiness reviews across Marketing, Sales, Supply Chain, and Operations to ensure launch readiness and fulfillment visibility

Build clear governance and ownership for product data, imagery, pricing, and readiness milestones

Partner with the Digital Shelf Analytics and AI Enablement teams to establish proactive tracking and predictive readiness insights

Serve as a catalyst for continuous improvement—identifying root causes of inefficiency and implementing corrective actions

Develop and maintain dashboards tracking: New product launch on-time rate and setup accuracy, SKU readiness and data completeness, In-stock rates across retail and marketplace platforms, Direct-fulfillment adoption and revenue contribution

Report results monthly to leadership with actionable insights and recommendations to improve execution speed and reliability

Use analytics to forecast demand, prioritize high-impact products, and support data-driven decision making

Qualification

ECommerce operationsDigital merchandisingFulfillment modelsPIM/Syndication systemsAnalytics toolsCollaboration skillsCommunication skillsProblem-solving skills

Required

Bachelor's degree in Marketing, Business, Supply Chain, or related field

5+ years of experience in eCommerce operations, digital merchandising, or channel enablement for a multi-channel manufacturer or retailer (will consider combination of Co-Op or Internship experience with post-graduate, professional experience)

Strong understanding of fulfillment models, product lifecycle management, and new product setup processes

Proven track record of improving cross-functional efficiency and reducing time-to-market

Experience working with PIM/Syndication systems (Salsify, Syndigo, etc.), analytics tools (Power BI, Tableau)

Excellent collaboration, communication, and problem-solving skills in a matrixed environment