EVP, Decisioning jobs in United States
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dentsu · 1 day ago

EVP, Decisioning

Dentsu is a company specializing in data-driven media outcomes, and they are seeking an EVP of Decisioning to lead a cross-disciplinary team. The role focuses on unifying teams, enhancing operational efficiencies, and providing thought leadership in analytics innovation while ensuring data accuracy and improving processes for clients.

AdvertisingInformation ServicesMarketing

Responsibilities

Oversee tools, technology and platforms utilized for the client
Lead agency development efforts for analytics, including new and organic business pitches
Drive process and procedures to support efficiency and consistency
Drive strategic thinking and leadership for data analytics, insights and innovation
Develop close working relationships with the client teams
Help to set the vision for measurement, reporting, and analytics across all lines of business
Support and drive the client "test and learn" philosophy for measurement

Qualification

Media measurement experienceAnalytics leadershipData visualizationAd/MarTech knowledgeStatistical testingSQLPythonClient-facing experienceBusiness acumenCommunicationTeam collaboration

Required

15+ years relevant Media or Analytics experience
Bachelor's Degree is required in Statistics, Economics or a related quantitative field
Client-facing experience within media agencies, managing the analytics business for a portfolio of clients
Excellent verbal and written communication skills, with the ability to convey and package technical findings in simple terms
Agency departmental leadership ability
Executive partner management and vision setting
Demonstrated thought leadership within the digital marketing or analytics industries
Possess an understanding of media planning and buying, with a focus on media metrics
Analytics experience within an integrated or digital communications or media agency preferred
Experience with Data Visualization and Storytelling
Drive the efforts to improve our measurement capabilities, such as enhancing methodology and establishing processes on in-channel and cross-channel incrementality, effectiveness, and efficiency
Understanding of relational databases and programming languages (e.g., SQL, R, or Python)
Experience with data sourcing, evaluation, onboarding and integration
Be mindful of privacy and security: ensure that data handling meets legal and ethical standards to protect the agency and customers and their data
Working knowledge of machine learning, statistical testing, and regression modeling
Familiarity with attitudinal survey methods
Demonstrate understanding of Ad/MarTech landscape across digital, mobile, and their advantages/limitations
Experience with Ad Tech platforms, including DoubleClick (DBM, DCM), Adobe (Analytics, AMO, AAM), Marin, and Prisma
Understanding of media and digital reporting tools, familiarity with data sets, tools, and vendors, including IAS, DMPs, Nielsen DAR, and other media performance, viewability/valid/on target, and audience reporting platforms and tools

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 20 paid holidays per year
Paid sick and safe leave
Paid parental leave

Company

We are dentsu.

Funding

Current Stage
Late Stage
Total Funding
$24.88M
Key Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M

Leadership Team

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Dawn Rowlands
CEO Sub-Saharan Africa
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Nigel Sharrocks
CEO, Aegis Media Global Brands
Company data provided by crunchbase